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With brick-and-mortar shopping seemingly going the way of the Dodo, most organizations are making the shift to doing more business online. More than h[..]
Nowadays, engaging the customer at every possible touch point is only half the battle for retail organizations and other businesses. At VTEX, we see [..]
As an online retail business, it is imperative that you have metrics in place to measure performance. As competition in online retail grows, the best [..]
By definition, a marketplace is where a group of people gather to purchase and sell a large number of goods and services. The world of digital commerc[..]
This text will introduce new concepts and trends in the eCommerce market along with marketing strategies that are increasingly being adopted by retail[..]
E-commerce has had a rather curious beginning in 1972. Back then, when e-commerce was not heard of, some students of Stanford Artificial Intelligence [..]
Growing offline sales requires businesses to understand why customers enjoy online shopping. Customers have greater access to information that makes c[..]
The usual behavior of going to a store to buy something no longer describes the average customer for many day-to-day products. Many consumers now only[..]
Over the past 15 years, 52% of Fortune 500 companies have disappeared. Amazon is continuing to imprint its disruptive retail culture and this trend [..]
Are you a marketing manager or a data scientist and want to create clusters to improve your marketing campaign by engaging your clients in a different[..]
Every purchase made from a virtual store generates expectations in the customer. It is not for nothing that marketing analysts have been taking an inc[..]
Owners of e-commerce businesses are probably asking themselves: is it possible to reduce inventory without affecting sales? Can you set up a virtual s[..]
The Guide to E-commerce Technology 2018, produced and published by Internet Retailer, is one of the most in-depth surveys to be created in this indust[..]
Every entrepreneur agrees that your choice of deployment model has an impact on the success and profitability of your business in the long run. Howeve[..]
It doesn’t matter the market segment or the size of your operation, one thing is certain: whether you are the Owner, President, C-Level Executiv[..]
Logistics and reverse logistics team. Customer service team. Operations team. Integration and process change. Assembling a team. These were some of[..]
Ecommerce is one of the fastest growing sectors in retail with the revenue from global online sales estimated to reach $4.5 trillion in 2021. This is [..]
Product categories were created on the assumption that e-commerce stores should mirror the dynamic of brick-and-mortar stores, and they have survived [..]
According to Brightlocal’s 2017 survey, “85% of consumers trust online reviews as much as they would a personal recommendation from a friend.” [..]
With the demand for instant results growing with each passing day, your organization’s success hinges on your responsiveness and prompt order [..]
The National Retail Federation recently predicted that online retail will grow three times higher than the growth rate of the industry as a whole. It[..]
The data analysis and business intelligence (BI) market is one of the fastest-growing in the world, and e-commerce is one of the areas that can benefi[..]
Our first article in this series started to contextualize the current period of major change impacting business. The collaborative economy, also kno[..]
Currently, there is a very positive scenario for the international e-commerce sector in Brazil today: more than 50 million items were ordered in the [..]
In the old days, B2B sales were a long and arduous process of negotiation and bargaining. Clients wanted their products didn’t care as much abou[..]
As an eCommerce store owner, one of your biggest concerns is conversions. Well, you are not alone! There are thousands of retail brands out there vyin[..]
In a career as an e-commerce specialist you can be involved with various projects and have to deal with managers, directors and CEOs of large companie[..]
The US shopping malls industry has only five years to escape from a death foretold. According to the forecasts of bank Credit Suisse published by Bus[..]
This article presents our thoughts about digital transformation in the retail sector. Recently, we were at Silicon Valley for the second time leading [..]
Though exclusively technology departments within businesses are quite commonplace at the present time, company IT departments are slated to become obs[..]
When looking to build a VTEX site, there are many steps to get through such as design, development, settings, and launch… but not to worry! It’s a[..]
Many entrepreneurs and e-commerce professionals are perplexed by all this talk of SEO for online stores, aren’t they? Now we are going to talk about[..]
All e-consumers want the best. Quick delivery is one of the factors that drive their level of satisfaction with online stores. At the other end of the[..]
VTEX has just announced the release of a carefully curated white paper that centers on the fashion industry. As VTEX continues their growth into the g[..]
Across the digital commerce industry, more and more brands are recognizing the importance of selling direct to their consumers. Brands can leverage th[..]
The numbers are clear- mobile visibility is essential. If your online business is not optimized for mobile you are missing out on major traffic. Take [..]
When it comes to selling online, it is important to pay attention to the smallest of details to increase your conversion rates, and to get the best RO[..]