VTEX DAY 2026 takes place on April 16th and 17th and presents a new experience for digital commerce

VTEX DAY 2026 is already scheduled to take place on April 16th and 17th at São Paulo Expo, bringing together leaders, executives, entrepreneurs, and specialists to discuss the next steps for retail, industry, and technology in an even more immersive experience connected to market transformations.

For this year's edition, the event will feature a more robust and strategic program, connected to the real challenges of leadership and highlighting themes such as creativity, decision-making under pressure, and management in complex scenarios. Furthermore, the event also inaugurates a new phase, adopting a concept inspired by a vibrant and pulsating digital commerce landscape. The proposal transforms the space into a large "city of innovation," aiming to stimulate conversations beyond the obvious, bringing together nationally and internationally relevant figures in a dynamic closer to the audience, delivering high-impact content and consolidating itself as one of the event's main hotspots.

Rafaela Rezende, president of VTEX in Brazil, emphasizes that the mega-event's purpose goes beyond simply discussing VTEX and technology; it aims to address essential business topics for the future of retail, bringing together relevant figures who will share insights on leadership in current times. "Leadership has never been about absolute control, and VTEX DAY reflects exactly that. We want to put honest conversations about mistakes, pressure, and choice at the center stage—topics that are part of any leader's daily routine," affirms the executive.

The event already has other prestigious names confirmed, such as Frederico Trajano, CEO of Magazine Luiza, Fábio Coelho, President of Google Brazil and Vice President of Google Inc., Fernando Modé, CEO of Grupo Boticário, Marcelo Braga, General Manager of IBM Brazil, Cintia Maria Moreira, CEO of Dengo Chocolates, Cataldo Domenicis, CMO of Sephora, Pedro Zannoni, CEO Latam of Lacoste, among others.

With this new proposal, VTEX DAY 2026 reaffirms VTEX's commitment to driving the future of digital commerce, creating a space where ideas meet, partnerships emerge, and retail is continuously reinvented.