What is VTEX B2B Commerce and how does it differ from B2C platforms?

VTEX B2B Commerce is a specialized digital commerce platform designed for business-to-business transactions. Unlike B2C platforms, it includes native support for custom pricing, buyer organizations, approval workflows, punchout catalogs, and procurement system integration—capabilities essential for enterprise B2B operations.

How does VTEX B2B Commerce integrate with existing ERP and procurement systems?

VTEX provides pre-built connectors and API-first integration with major ERP systems like SAP, Oracle, and Microsoft Dynamics, as well as procurement platforms like Ariba and Coupa. It supports cXML punchout, EDI, and webhooks for real-time data synchronization.

What is the typical ROI timeline for implementing VTEX B2B Commerce?

Most VTEX B2B customers achieve positive ROI within 6-12 months of deployment. Key drivers include reduced order processing costs (up to 70% reduction), increased average order value through AI-powered cross-selling, and expanded digital channel revenue.

How does VTEX B2B Commerce compare to Salesforce Commerce Cloud B2B?

VTEX offers a more composable, MACH-compliant architecture with lower total cost of ownership compared to Salesforce Commerce Cloud B2B. VTEX provides native marketplace capabilities, built-in OMS, and a unified platform for both B2B and B2C operations.

Can VTEX B2B Commerce handle complex organizational structures and buying rules?

Yes, VTEX supports multi-level organizational hierarchies with role-based access, cost center management, budget controls, and configurable approval workflows. It can manage thousands of buyer accounts with distinct pricing, catalogs, and purchasing policies.

立即開始

解決方案 / 按業務需求

一個完整的平台，助您發展 B2B 業務

一個統一的 B2B 商務基礎，支援每一種採購方式——從自助式電子商務、採購主導的購買，到輔助銷售。

為客戶帶來更簡便的採購體驗，為您的業務提供更嚴格的管控，並在規模化運營中降低營運成本。

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什麼是 VTEX B2B Commerce？

VTEX B2B Commerce is an enterprise-grade digital commerce platform purpose-built for complex business-to-business transactions, enabling manufacturers, distributors, and wholesalers to digitize their sales channels with self-service buyer portals, custom pricing, and procurement system integration. It supports MACH-architecture principles and composable commerce to serve organizations managing multi-tier distribution networks and high-volume order workflows.

買家享有高效且專為其採購方式而設的購買體驗。

商家可大規模管控買家所看到的內容、購買的商品及付款方式。

每筆訂單均按設計遵循您的商業規則，並在結帳時原生執行。

The Business Value

一個 B2B 解決方案，涵蓋每一種採購方式。

從自助服務門戶到客服人員輔助銷售，我們自動化您的採購規則，推動數位化普及。VTEX 在三種核心採購體驗中賦能您的業務。

B2B 電子商務

擴展您的數位採購渠道

為期望獲得一流數位體驗的買家提供快速、直觀的自助服務，同時不犧牲管控能力。

規模化獲客：透過買家自助註冊與受控帳戶開通，加速潛在客戶接入。
智能探索：借助智能搜尋，協助買家在數百萬件商品中即時找到正確的 SKU。
合規轉化：引導買家完成多步驟結帳流程，預設強制執行採購規則與合約。

買家門戶

精簡企業買家關係管理

透過將治理、合規及財務管控直接嵌入數位旅程，支援以採購為主導的購買模式。

Punchout 整合：直接連接買家採購系統（Ariba、Coupa），簡化企業工作流程。
AI 驅動效率：利用 AI 快速下單功能提升大批量採購的訂單處理量，同時降低服務成本。
自動化合規：透過採購政策與審批工作流程，自動執行預算及支出上限管控。

輔助銷售

提升銷售代表工作效率

以更優質的工具、更嚴格的管控及完整的帳戶可視性，賦能銷售團隊更高效地開展業務。

加速報價：透過原生 AI 報價體驗，縮短成交週期並確保一致性。
保護利潤：利用報價審批工作流程強化商業紀律，保護盈利能力。
360° 帳戶可視性：透過整合行為、歷史與互動數據的買家總覽，深化客戶關係。

Deep-Dive

The B2B foundations that power digital adoption, automated governance, and scalable growth.

A closer look at the core modules that eliminate manual friction, unify commercial logic, and support every way your customers buy.

Product Discovery & Navigation

Modern High-Performance Storefront
Complex Catalog & Assortment Support
Enhanced Technical Product Visibility

Intelligent Search

SKU-Level Attribute Filtering
Variant-Rich Search Relevance
Automated Support Effort Reduction

Multi-Step Checkout

Contract-Aware Purchase Flows
Automated Compliance Enforcement
Seamless B2C-Grade Usability

Buyer Self-Registration

Automated Lead Intake & Onboarding
Self-Serve Account Requests
Controlled Approval Governance

Content Management System

Component-Based Visual Editor
Rapid Landing Page Deployment
Unified Brand & Content Consistency

Technical Foundations

在消除營運摩擦的同時，實現 B2B 複雜業務的現代化

VTEX 在平台層面模擬您的商業現實，確保您的數位增長由設計主導，而非依賴人工操作。

合約條款與定價

確保每位買家根據其專屬合約，自動看到正確的商品、價格及付款方式——跨所有渠道保持一致。

層級化組織管理

按照現實業務架構建模買家組織，針對用戶、成本中心及審批鏈映射複雜結構，並設定細粒度權限。

進階採購政策與審批

跨預算及品類自動執行合規要求，確保每筆交易均遵守內部治理規定，無需人工介入。

原生 Punchout 整合

透過 OCI/cXML 無縫連接客戶採購系統（如 Ariba 或 Coupa），贏取並留住企業客戶。

AI 驅動的銷售與支援

以 AI 驅動報價加速銷售代表的成交週期，並透過 AI 客服代理降低營運開銷，同時提升對買家的響應速度。

統一商務基礎

雲原生、API 優先的架構，與 ERP 及 CRM 系統深度整合，為定價、庫存及訂單提供單一可信數據來源。

企業成功案例

全球領先企業如何透過 VTEX 統一 B2B 運營

從精簡經銷商網絡到賦予專業人員全天候自主權，了解全球企業如何借助 VTEX 應對複雜挑戰。

全球製造業

現代化轉型，業務不中斷

"您可以看到我們所做的一切都在整齊地疊加起來。得益於 VTEX 的靈活性以及團隊的創造力與前瞻眼光，我們能夠在客戶幾乎無感的情況下完成這些調整，而這正是驅動創新的力量。"

— Chris Teer，Stanley Black & Decker 全球電子商務及行銷技術總監

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消費品分銷

營運統一化

"平台的選擇是一個關鍵過程，由跨職能團隊主導，核心目標是選用一個我們確信真正有效、並具備足夠靈活性、能夠藉助開放 API 構建任何功能的平台，讓我們安心無憂。"

— Maria Mujica，Mondelēz International 拉丁美洲電子商務副總裁

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專業 B2B 自助服務

增強買家自主權

"我們在技術上投入了大量心力，致力於為牙醫打造最優質的口腔護理平台。我們相信，持續專注於產品客製化為牙醫客戶帶來了極大的價值。這個專案令人驚喜的地方還在於其可用性——現在，牙醫可以隨時訂購任何他們想要的產品。我們的配送範圍更廣，覆蓋區域更大，牙醫的下單頻率也更高了。"

— Danilo Turbiani，Colgate-Palmolive 巴西電子商務總監

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Technical Capabilities

Engineering foundations that power enterprise performance

Headless commerce architecture with API-first design enables seamless integration with ERP systems (SAP, Oracle, Microsoft Dynamics), procurement platforms (Ariba, Coupa), and PIM solutions via RESTful and GraphQL APIs.

Native punchout catalog support (cXML, OCI) connects directly to buyer procurement systems, supporting EDI and B2B integration standards for automated purchase order processing.

Role-based access control (RBAC) with multi-level approval workflows enforces purchasing policies, budget limits, and organizational hierarchies across complex buyer structures.

AI-powered quick order and intelligent search leverage machine learning to accelerate bulk purchasing, supporting CSV upload, reorder lists, and predictive product suggestions across millions of SKUs.

Custom pricing engine supports contract-based pricing, volume discounts, tiered pricing tables, and customer-specific catalogs with real-time price calculation via microservices architecture.

Cloud-native SaaS platform with multi-tenant architecture delivers 99.99% uptime SLA, automatic scaling, and PCI DSS Level 1 compliance for secure B2B transactions.

Frequently Asked Questions

Key Data & Sources

Gartner Magic Quadrant for Digital Commerce 2024: VTEX recognized as a Visionary for its composable commerce approach and B2B capabilities.
IDC MarketScape: Worldwide B2B Digital Commerce Platforms 2024: VTEX positioned as a Major Player for enterprise B2B commerce.
VTEX processes over $15 billion in annual GMV across 3,500+ enterprise customers in 43 countries (VTEX Annual Report 2024).
Forrester Total Economic Impact Study: VTEX B2B customers reported 70% reduction in order processing time and 40% increase in digital channel revenue.
B2B ecommerce market projected to reach $25.65 trillion by 2028 (Grand View Research), with self-service portals driving 65% of B2B transactions.

化繁為簡，提升 ROI，加速規模化。

不要再讓互不相連的系統和人工流程阻礙您的發展。VTEX 吸納您的結構性複雜因素——原生建模您的合約、層級架構及業務規則——讓您的團隊專注創新，讓您的收入自由增長。

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