VTEX ADS PLATFORM

全渠道 零售媒體平台。

為希望變現流量的零售商及希望觸達高意向消費者的品牌而設。在單一生態系統中整合 Onsite、Offsite 與 InStore。

API FirstSelf-service第一方數據全渠道

已透過 VTEX Ads Platform 變現的零售商

Americanas
Bemol
Casas Bahia
Decathlon
DPSP
Fastshop
KaBuM!
Leroy Merlin
Pague Menos
Panvel
Americanas
Bemol
Casas Bahia
Decathlon
DPSP
Fastshop
KaBuM!
Leroy Merlin
Pague Menos
Panvel

於 VTEX 網絡投放廣告的品牌

Ambev
Asus
Coca-Cola
Electrolux
Haleon
Heineken
Kenvue
Kimberly-Clark
L'Oréal
Nestlé
Pernod Ricard
Reckitt
Samsung
Sanofi
Seara
Ambev
Asus
Coca-Cola
Electrolux
Haleon
Heineken
Kenvue
Kimberly-Clark
L'Oréal
Nestlé
Pernod Ricard
Reckitt
Samsung
Sanofi
Seara
數據勝於雄辯

真實的成效。真實的影響。

17x
平均 ROAS
電子產品
1,52%
平均 CTR
醫藥
63%
轉化率
醫藥
3B+
每月平均瀏覽次數
2%
透過 Retail Media 可觸達的 GMV

客戶之聲

真實成效,真實聲音

Nestlé
The great differentiator of VTEX Ads is that we can bring retail together with Nestlé and it becomes a complementary channel. We can bring more sales and profitability to retailers.
Carolina Gutierrez
Media Manager, Nestlé

適用對象

契合您的業務需求

無論您是希望變現流量的零售商、希望觸達高意向消費者的品牌,抑或管理多個客戶的代理商,VTEX Ads Platform 皆能提供相應方案。

RETAILER (PUBLISHER)

Monetize every visit to your ecommerce

Build a profitable Retail Media operation without operational complexity. VTEX Ads Platform delivers the complete infrastructure to sell ad inventory, generate incremental revenue, and maintain full control over the shopper experience.

申請示範
Incremental revenue
Generate a new high-margin revenue line by monetizing your site's advertising inventory.
Full control
Set brand safety rules, control which brands advertise, and guarantee the quality of the shopping experience.
Unified reporting
Consolidated dashboard with media revenue metrics, advertiser ROAS, and performance by category.
Immediate activation
API First with Plug and Play activation for VTEX clients. Launch your Retail Media operation in days, not months.

廣告格式

完善的全渠道零售媒體生態系統。

以統一管理與閉環歸因啟用所有格式。

ON-SITE

Sponsored Products

Create ads on the most relevant pages and boost sales with strategic visibility at the moment of purchase decision.

能力

為成果打造的能力

探索令 VTEX Ads Platform 成為領先零售商與品牌首選解決方案的功能。

BIDDING

Bid Monitor

Monitor bids in real time and automatically adjust strategies to maximize ROAS without manual effort.

SEGMENTATION

Advanced segmentation

Segment high-intent shoppers using exclusive retailer first-party data, without relying on third-party cookies.

ATTRIBUTION

Multi-touch attribution

Understand the real impact of every touchpoint with our multi-attribution model. Accurately attribute conversions across the full buyer journey.

EFFICIENCY

Unified reporting

Close the performance loop with comprehensive reports tracking conversions from Onsite, Offsite, and InStore traffic.

SCALE

Multi-retailer and multi-brand

Manage multiple retailers and brands in a single instance. Scale your retail media operation without operational complexity.

人工智能

由 AI 驅動的下一代零售媒體

利用可管理從策略到執行完整週期的 AI 代理,建立、可視化並優化廣告活動。

VTEX CREATIVE STUDIO
即將推出

AI 驅動的創意,隨處展現卓越成效

以數分鐘而非數天,製作符合品牌的橫幅與影片。

橫幅生成器
171 種廣告格式—自動調整尺寸、標誌與文案,符合每個通路的品牌規範。
圖片轉影片
將靜態橫幅轉化為動態影片廣告,無需影片制作團隊。適合 Onsite、Offsite 與 InStore 影片版面。
VTEX Creative Studio UI
即將推出

透過自然語言建立廣告活動

描述目標,代理讀取上下文、建立並啟動活動。

即將推出

畫布式視覺化與對話式編輯

於同一處管理所有活動、品牌與零售商,讓智能代理執行變更。

即將推出

配合 AI 建議的優化

智能代理持續監測,提出具體建議,確保您不會錯過行動時機。

定價

Flexible models
for every goal

透過 VTEX Ads Platform,僅為帶來成效的部分付費。根據您的廣告活動格式與策略,選擇最合適的付費模式。

預付,省卻繁瑣手續

新增信用卡、存入任意金額,即可開始投放廣告。

無合約無最低消費全面掌控平台
CPC
按點擊計費

僅於使用者點擊您的廣告時才需付費。

計費按產品每次點擊計費
CPM
按千次曝光計費

每1,000次廣告曝光收費。

計費每1,000次曝光(CPM)
日費率
按日計費

為獨家展示支付固定日費率。

計費每展示日
更多掌控,更佳成效
設定每日預算,隨時暫停,並在平台上即時追蹤一切。
全面量度
就曝光、點擊、銷售及 ROAS 提供統一報告。
AI 優化
能即時將成效最大化的演算法。
安全環境
資料受保護,並符合 LGPD 規範。

CPC、CPM 及 Daily Rate 的數值因零售商、類別、版位及需求而異。

成功案例

來自真實客戶的真實成果

查看所有故事
Medley
HEALTH & BEAUTY

Medley Achieves Over 11x ROAS with Full-Funnel Campaign in Partnership with Globo

Medley
HEALTH & BEAUTY
11x+
campaign ROAS
Full-funnel
awareness + conversion
Always-on
strategy potential
Read case
Bemol
RETAIL & MARKETPLACE

Bemol uses VTEX Ads to transform traffic into high-margin media revenue

Bemol
RETAIL & MARKETPLACE
12x
average ROAS
R$ 1M+
in incremental sales
+28%
media revenue MoM
Read story
Nestlé
CONSUMER GOODS

Nestlé achieves record ROAS in chocolate campaigns with retailer first-party data

Nestlé
CONSUMER GOODS
16.3x
ROAS in chocolates
+41%
CTR vs. benchmark
-22%
CPA after AI optimization
Read story
Essity
HYGIENE & HEALTH

Essity increases conversion by 39% reaching shoppers at the moment of decision

Essity
HYGIENE & HEALTH
+39%
conversion rate
+108%
CTR YoY
-17%
COS month after activation
Read story
DPSP
PHARMACY & HEALTH

DPSP expands digital presence and optimizes campaigns with VTEX Ads Platform

DPSP
PHARMACY & HEALTH
3x
partner growth
+45%
media revenue
Top 3
VTEX Ads publishers
Read story
Reckitt
CONSUMER GOODS

Reckitt triples ROAS in retail media with VTEX Ads Platform

Reckitt
CONSUMER GOODS
3x
ROAS vs. benchmark
+60%
incremental conversions
-30%
cost per acquisition
Read story
立即開始

貴公司的零售媒體營運由此展開。

為尋求變現的零售商與尋求增長的品牌而設。請與我們的團隊聯絡。

  • 就您具體的業務需求,獲取度身訂造的建議。
  • 了解哪些 VTEX 產品最適合。
  • 預約與我們團隊的個人化示範。
  • 了解定價及實施。

聯絡我們的團隊

直接聯絡一位 VTEX 商務解決方案工程師。

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