解決方案 / 按業務需求
一個平台。所有渠道。無縫的 B2C 體驗。
VTEX 提供單一的 B2C 商務基礎，連接數碼與實體渠道—使零售商能將電子商務與門店作為一體化營運，並配備整合的訂單管理與履約執行。
何謂無縫的 B2C 全渠道商務？
Seamless B2C omnichannel commerce unifies ecommerce, physical stores, mobile, and marketplaces on a single platform, with real-time synchronization of inventory, orders, and customer data.
This enables consistent customer experiences, flexible fulfillment models like BOPIS and ship-from-store, and more efficient operations with fewer lost sales and reduced complexity.
The Business Value
提供無縫的全渠道體驗
From strategy to execution, see how targeted solutions drive measurable results.
統一商務
在單一商務及 OMS 基礎上連接實體門店、電子商務與商城，統一管理目錄、促銷、庫存、訂單與客戶資料。
- 透過線上線下統一商務管理，消除渠道孤島。
- 庫存同步與訂單編排有效防止超賣及銷售損失，提升信任度與轉換率。
- 以統一平台取代分散的渠道專屬系統，加快上線速度並降低複雜性。
彈性履約網絡
將門店與倉庫整合為一體化履約網絡，可靠且可擴展地執行 ship-from-store 及 BOPIS 等全渠道流程。
- 原生支援 ship-from-store 及 BOPIS，無需依賴外部 OMS
- 從最近地點發貨，提升配送速度並降低運費
- 將門店庫存在線上開放展示，自動平衡需求，提高庫存使用效率
商城擴展與商品組合拓展
在同一平台上運營自營及整合商城，擴充商品組合與商業模式。
- 在單一 OMS 內統一管理自營及商城庫存
- 整合原生商城或接入全球領先的第三方商城
- 跨渠道保留定價、促銷及履約的管治權
可組合的敏捷性與企業級管控
快速調整店面、整合方案與購物體驗，同時不犧牲安全性、合規性或運營管控。
- 借助 VTEX IO 的務實可組合架構，加快產品上市時間
- 透過原生 OMS 與商務規則維持企業級管治
- 支援多國運營、本地化及合規要求
旺季及高流量運營
在促銷活動、季節性高峰及流量驟增期間保持穩定性能與可靠性。
- 在極端需求下保持準確的交付承諾
- 憑藉雲原生基礎架構彈性擴展庫存與訂單處理能力。
- 以自動化編排取代人工干預，降低運營風險。
Explore the capabilities behind B2C Omnichannel
A closer look at the core modules powering unified commerce, intelligent orchestration, and scalable operations.
Customizable Storefront
- ✓Reusable UI Components
- ✓Responsive Design
Search & Discovery
- ✓AI-Powered Search
- ✓Faceted Navigation
- ✓Predictive Autocomplete
Checkout & Payments
- ✓One-Page Checkout
- ✓Multi-Currency Support
- ✓Alternative Payment Methods
Customizable Storefront
- ✓Reusable UI Components
- ✓Responsive Design
Search & Discovery
- ✓AI-Powered Search
- ✓Faceted Navigation
- ✓Predictive Autocomplete
Checkout & Payments
- ✓One-Page Checkout
- ✓Multi-Currency Support
- ✓Alternative Payment Methods
Technical Foundations
以 B2C 全渠道推動可量度的成效
Commerce Stories
See how leading companies drive results with VTEX
零售
轉換率提升 42%
"說到底，原生應用程式不僅用於電子商務，還可以在店內付款、在實體門店定位商品等。在現實生活中，實體與數碼互動無處不在。"
— Ariel Leiro，Walmart Argentina 高級運營經理
Read the Story
鞋履及運動
14 週內完成從 IBM WebSphere® 的平台遷移
"透過在單一平台上統一電子商務與門店運營，Worldwide Golf Shops 優化了全渠道執行效率，降低了運營成本，並加速了多個品牌的數碼業務增長。"Read the Story
時裝
6 年內數碼收入增長 20 倍
"我們取得了長足進步，達成了既定目標。C&A 每週都在不斷提升價值與經驗。我們致力於持續改進，並將改進成果帶給客戶。"
— Fernando Guglielmetti，C&A Brazil 電子商務總監
Technical Capabilities
Engineering foundations that power enterprise performance
Leverages a headless commerce architecture, enabling the separation of frontend and backend systems for greater flexibility and customization through APIs.
Built on a cloud-native, multi-tenant SaaS platform, ensuring scalability, reliability, and continuous updates without downtime.
Supports composable commerce principles, allowing businesses to select and integrate best-of-breed microservices to create a custom solution.
Adheres to MACH architecture (Microservices, API-first, Cloud-native, Headless), future-proofing the commerce stack against technological shifts.
Ensures secure transactions with PCI DSS compliance and provides robust data protection.
Offers a powerful GraphQL API for efficient data fetching and manipulation, enhancing frontend performance.
Frequently Asked Questions
Key Data & Sources
- Recognized as a "Leader" in the Gartner® Magic Quadrant™ for Digital Commerce for the fifth consecutive year.
- Named a "Leader" in The Forrester Wave™: B2C Commerce Suites, Q2 2022.
- Processed over $15 billion in annual Gross Merchandise Volume (GMV) across 43 countries.
- Serves over 3,500 enterprise customers, including major brands like Sony, Walmart, and L'Oréal.
- Maintains a 99.99% uptime, ensuring high availability for enterprise-level operations.
- IDC MarketScape: Worldwide B2C Digital Commerce Platforms 2022 Vendor Assessment, naming VTEX a "Leader".