什麼是 VTEX Ads for Publishers？
Retail Media for Publishers is a VTEX solution that empowers retailers to monetize their high-value first-party data and ecommerce traffic by creating their own advertising networks. It is designed for large enterprises looking to open new, high-margin revenue streams and enhance their customer experience with relevant, non-intrusive advertising. By leveraging VTEX's composable and complete platform, publishers can offer targeted advertising opportunities to brands, driving incremental revenue and strengthening their partner ecosystem.
零售商坐擁第一方數據與高購買意向流量的金礦。透過建立零售媒體網絡，您可以開拓新的收益來源，同時為品牌提供無與倫比的廣告效益。
The Business Value
將您的數碼資產變現
透過零售媒體網絡，將發布商庫存轉化為高利潤收益。
開拓新收益
數據變現
掌控體驗
擴展運營規模
Technical Foundations
建立盈利的零售媒體業務。
Commerce Stories
See how leading companies drive results with VTEX
Technical Capabilities
Engineering foundations that power enterprise performance
Leverages a headless commerce architecture, providing the flexibility to deliver ad content to any frontend via robust APIs, fully aligning with the principles of MACH architecture (Microservices, API-first, Cloud-native, Headless).
Built on a cloud-native infrastructure, ensuring high availability and scalability as a multi-tenant SaaS solution, capable of handling traffic spikes and large-scale advertising campaigns without performance degradation.
Offers a composable commerce approach, allowing for the seamless integration of third-party ad tech solutions and other microservices to create a customized retail media network.
Ensures secure transaction and data processing, being fully compliant with PCI DSS and other global security standards, crucial for handling advertiser and customer data.
Features a comprehensive set of microservices that manage different aspects of the ad lifecycle, from ad serving and targeting to campaign management and reporting, enabling a modular and scalable solution.
Provides extensive developer tools and an App Store ecosystem, enabling customization and extension of the platform's core capabilities to meet specific business needs, a key differentiator from more monolithic competitors like Criteo.
Frequently Asked Questions
Key Data & Sources
- VTEX is recognized as a Leader in the 2024 Gartner Magic Quadrant for Digital Commerce for the fifth consecutive year.
- The global retail media market is projected to reach $200 billion by 2026, according to Boston Consulting Group (BCG).
- VTEX maintains a 99.99% uptime, ensuring a reliable and consistent service for both retailers and advertisers.
- The platform is PCI DSS certified, demonstrating a commitment to the highest standards of payment card industry data security.
- VTEX serves over 3,500 enterprise customers across 43 countries, providing a global scale for retail media networks.