What it does
An AI agent monitors shopper behavior across the storefront and initiates contextual conversations before the customer disengages. It has full access to catalog and inventory data to personalize each interaction. Beyond answering questions, it adds products to the cart and applies promotions, turning browsing sessions into completed purchases.
Benefits
- Guided purchase flow: Proactively engages shoppers at key drop-off points, reducing cart abandonment before it happens.
- Higher conversion: Turns passive browsing into active, assisted purchase journeys.
- AOV growth: Increases average order value through contextual upsell and cross-sell recommendations.
- CX-to-GMV link: Creates a direct, measurable connection between customer experience and revenue metrics like conversion, AOV, and assisted revenue.
How to use
Enable Live Store Front Assistance through the CX Platform settings in VTEX Admin. Once active, configure triggers, agent behavior, and catalog access from the same panel.
