Casas Bahia Builds Omnichannel Retail Media Operation with VTEX Ads Platform

When launching its Retail Media operation, Casas Bahia was looking for a technology partner with retail expertise, execution speed, and a long-term vision. The brand needed to structure a robust operation that connected digital and physical media in a data-driven ecosystem.

In this context, Casas Bahia found in VTEX Ads Platform the foundation to build a robust operation. Since then, the operation has evolved with strong performance cases, especially during seasonal events. In Black Friday, Anniversary, and Christmas campaigns, advertisers on the platform achieved ROAS above the market average.

The next step is in physical stores: Casas Bahia already has hundreds of units equipped with Digital Signage, enabling in-store campaign activation with integrated measurement and real-time insights. With VTEX Ads Platform, the brand is advancing toward an omnichannel Retail Media model that connects formats, audiences, and data to generate value for brands and consumers.

VTEX Ads Platform brought speed, reliability, and data integration to structure Casas Bahia's omnichannel media operation. The brand successfully connected formats, audiences, and data to generate value for brands and consumers — positioning itself as a leader in the evolution of Retail Media in Brazil.

Watch the full video and see how Casas Bahia is leading the evolution of Retail Media in Brazil.

*All figures and information presented in this article were provided and approved by Casas Bahia.