DPSP Expands Digital Presence and Optimizes Campaigns with VTEX Ads Platform
DPSP, one of Brazil's largest pharmacy retail groups, chose VTEX Ads Platform to scale its Retail Media operation — activating campaigns with refined segmentation, clear reporting, and personalized experiences across its digital channels.
Company
DPSP (Drogarias Pacheco São Paulo) is one of Brazil's largest pharmacy retail groups, operating thousands of stores across the country. The group focuses on health and wellness retail, with a growing digital commerce operation.
Industry
Retail
Country
Brazil
Products
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Overview
DPSP, with its extensive portfolio, needed an agile and efficient solution to expand the visibility of its products across digital channels. In this context, the brand chose VTEX Ads Platform to enhance its Retail Media operation, prioritizing activation speed and execution fluidity.
The native integration with the VTEX platform allowed DPSP to accelerate time-to-market and activate campaigns with different objectives, audiences, and formats. At the same time, DPSP strengthened its partnership with brands, unlocking new revenue streams and elevating the intelligence level of the operation.
With VTEX Ads Platform, DPSP expanded its digital reach with refined segmentation, clear reporting, and personalized experiences that respect the health and wellness consumer journey — both on-site and off-site.
Watch the full video and see how DPSP is transforming its digital media strategy with VTEX Ads Platform.
*All figures and information presented in this article were provided and approved by DPSP.
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