Nestlé Achieves 16.3x ROAS in the Chocolate Category with VTEX Ads Platform

In an increasingly competitive market with ever-shrinking margins for error, Nestlé needed to act with greater assertiveness in its Retail Media campaigns. As a brand, the company had already identified the difficulty of obtaining detailed sales data from retail partners, which limited its ability to measure return on media investment and adjust strategies during campaigns.

To address this challenge, Nestlé turned to VTEX Ads Platform — the Retail Media platform that allows brands to advertise directly on the digital channels of retail partners. Through a self-service portal and with the strategic support of the VTEX Ads Platform performance team, the brand gained real-time access to ad and sponsored product data, providing a clear view of the return on activations and campaign efficiency across retailer environments.

The first test with the platform already exceeded expectations, leading Nestlé to scale its investment for Black Friday 2024. With accurate, up-to-date data, the team optimized investments, adjusted campaigns quickly, and maximized sales in key categories.

The impact was immediate: during Black Friday, Nestlé recorded a ROAS of 16.3 in the chocolate category. Beyond the strong sales performance, this initiative provided valuable insights for new brand strategies.

With VTEX Ads Platform, Nestlé proved that quality data, accessible in real time, makes all the difference in making fast, confident decisions and achieving outstanding results in e-commerce.