VTEX ADS PLATFORM

The omnichannel Retail Media platform.

For retailers looking to monetize traffic and brands wanting to reach high-intent shoppers. Onsite, Offsite, and InStore in a single ecosystem.

API FirstSelf-serviceFirst-party dataOmnichannel

Retailers already monetizing with VTEX Ads Platform

Americanas
Bemol
Casas Bahia
Decathlon
DPSP
Fastshop
KaBuM!
Leroy Merlin
Pague Menos
Panvel
Americanas
Bemol
Casas Bahia
Decathlon
DPSP
Fastshop
KaBuM!
Leroy Merlin
Pague Menos
Panvel

Brands advertising on the VTEX network

Ambev
Asus
Coca-Cola
Electrolux
Haleon
Heineken
Kenvue
Kimberly-Clark
L'Oréal
Nestlé
Pernod Ricard
Reckitt
Samsung
Sanofi
Seara
Ambev
Asus
Coca-Cola
Electrolux
Haleon
Heineken
Kenvue
Kimberly-Clark
L'Oréal
Nestlé
Pernod Ricard
Reckitt
Samsung
Sanofi
Seara
NUMBERS THAT SPEAK FOR THEMSELVES

Real performance. Real impact.

17x
average ROAS
Electronics
1,52%
average CTR
Pharma
63%
conversion rate
Pharma
3B+
monthly views (avg)
2%
GMV accessible with Retail Media

Voice of Customer

Real results, real voices

Nestlé
“
The great differentiator of VTEX Ads is that we can bring retail together with Nestlé and it becomes a complementary channel. We can bring more sales and profitability to retailers.
”
Carolina Gutierrez
Media Manager, Nestlé

Who is it for

Match your business need

Whether you are a retailer looking to monetize traffic, a brand wanting to reach high-intent shoppers, or an agency managing multiple clients: VTEX Ads Platform has the solution.

RETAILER (PUBLISHER)

Monetize every visit to your ecommerce

Build a profitable Retail Media operation without operational complexity. VTEX Ads Platform delivers the complete infrastructure to sell ad inventory, generate incremental revenue, and maintain full control over the shopper experience.

Request a demo
Incremental revenue
Generate a new high-margin revenue line by monetizing your site's advertising inventory.
Full control
Set brand safety rules, control which brands advertise, and guarantee the quality of the shopping experience.
Unified reporting
Consolidated dashboard with media revenue metrics, advertiser ROAS, and performance by category.
Immediate activation
API First with Plug and Play activation for VTEX clients. Launch your Retail Media operation in days, not months.

Formats

The complete omnichannel Retail Media ecosystem.

Activate all formats with unified management and closed-loop attribution.

ON-SITE

Sponsored Products

Create ads on the most relevant pages and boost sales with strategic visibility at the moment of purchase decision.

★
★
★

Capabilities

Capabilities engineered for results

Explore the features that make VTEX Ads Platform the go-to solution for leading retailers and brands.

BIDDING

Bid Monitor

Monitor bids in real time and automatically adjust strategies to maximize ROAS without manual effort.

SEGMENTATION

Advanced segmentation

Segment high-intent shoppers using exclusive retailer first-party data, without relying on third-party cookies.

ATTRIBUTION

Multi-touch attribution

Understand the real impact of every touchpoint with our multi-attribution model. Accurately attribute conversions across the full buyer journey.

EFFICIENCY

Unified reporting

Close the performance loop with comprehensive reports tracking conversions from Onsite, Offsite, and InStore traffic.

SCALE

Multi-retailer and multi-brand

Manage multiple retailers and brands in a single instance. Scale your retail media operation without operational complexity.

Artificial Intelligence

The next generation of Retail Media, powered by AI

Create, visualize, and optimize campaigns with AI agents that manage the complete cycle, from strategy to execution.

VTEX CREATIVE STUDIO
Coming Soon

AI-powered creativity that performs everywhere

Create on-brand banners and videos in minutes, not days — for every format and placement.

Banner Generator
Generate banners for 171 ad formats automatically. Resize, adapt colors and copy while keeping brand identity consistent across every channel and placement.
Image to Video
Turn static banners into animated video ads without a production team. Ideal for video placements across Onsite, Offsite, and InStore formats.
VTEX Creative Studio UI
Coming Soon

Campaign creation via natural language

Describe your goal and the agent reads the context, builds the campaign, and launches it.

Coming Soon

Canvas visualization and conversational editing

Manage every campaign, brand, and retailer in one place, and let the agent execute changes.

Coming Soon

Optimization with AI suggestions

The agent monitors continuously, presents concrete recommendations, and ensures you never miss the moment to act.

PRICING

Flexible models
for every goal

With VTEX Ads Platform, you pay only for what drives results. Choose the ideal model for your campaign format and strategy.

Prepaid and hassle-free

Add your credit card, deposit any amount, and start advertising.

No contractNo minimum spendFull platform control
CPC
Cost per Click

You pay only when a user clicks on your ad.

BillingPer click on the product
CPM
Cost per Thousand Impressions

You pay for every 1,000 impressions of your ad.

BillingPer 1,000 impressions (CPM)
Daily Rate
Cost per Day

You pay a fixed daily rate for exclusive display.

BillingPer day of display
More control, more performance
Set a daily budget, pause anytime, and track everything in real time on the platform.
Complete measurement
Unified reports on impressions, clicks, sales, and ROAS.
AI optimization
Algorithms that maximize results in real time.
Secure environment
Data protected and in compliance with LGPD.

ⓘ CPC, CPM, and Daily Rate values vary by retailer, category, placement, and demand.

Success Stories

Real results from real customers

View all stories
Medley
HEALTH & BEAUTY

Medley Achieves Over 11x ROAS with Full-Funnel Campaign in Partnership with Globo

Medley
HEALTH & BEAUTY
11x+
campaign ROAS
Full-funnel
awareness + conversion
Always-on
strategy potential
Read case
Bemol
RETAIL & MARKETPLACE

Bemol uses VTEX Ads to transform traffic into high-margin media revenue

Bemol
RETAIL & MARKETPLACE
12x
average ROAS
R$ 1M+
in incremental sales
+28%
media revenue MoM
Read story
Nestlé
CONSUMER GOODS

Nestlé achieves record ROAS in chocolate campaigns with retailer first-party data

Nestlé
CONSUMER GOODS
16.3x
ROAS in chocolates
+41%
CTR vs. benchmark
-22%
CPA after AI optimization
Read story
Essity
HYGIENE & HEALTH

Essity increases conversion by 39% reaching shoppers at the moment of decision

Essity
HYGIENE & HEALTH
+39%
conversion rate
+108%
CTR YoY
-17%
COS month after activation
Read story
DPSP
PHARMACY & HEALTH

DPSP expands digital presence and optimizes campaigns with VTEX Ads Platform

DPSP
PHARMACY & HEALTH
3x
partner growth
+45%
media revenue
Top 3
VTEX Ads publishers
Read story
Reckitt
CONSUMER GOODS

Reckitt triples ROAS in retail media with VTEX Ads Platform

Reckitt
CONSUMER GOODS
3x
ROAS vs. benchmark
+60%
incremental conversions
-30%
cost per acquisition
Read story
GET STARTED TODAY

Your Retail Media operation starts here.

For retailers looking to monetize and brands looking to grow. Talk to our team.

  • Get tailored advice for your specific business needs.
  • See which VTEX products are the right fit.
  • Book a personalized demo with our team.
  • Learn about pricing and implementation.

Talk to our team

Get directly in touch with a VTEX Commerce Solution Engineer.

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