Bemol Generates R$1 Million in Incremental Sales with VTEX Ads Platform

After migrating to VTEX to modernize its digital operation, Bemol began a new cycle of e-commerce evolution. One of the main focuses was maximizing performance during strategic commercial events such as Black Friday. The company also sought to drive other high-impact initiatives throughout the year, leveraging existing traffic to generate more revenue and strengthen commercial partnerships.

A major challenge for Bemol was finding ways to promote products beyond traditional fixed banners and external campaigns. The available actions offered limited visibility, making it difficult to highlight strategic offers and engage customers at the most important moments of the purchase journey. There was also the challenge of expanding returns for partner brands within Bemol's own environment, without relying exclusively on external channels.

With support from the VTEX Ads Platform team, Bemol structured and launched Bemol Ads, its own Retail Media channel. In just two months, the operation went live with all media formats available on the VTEX Ads Platform: showcases, banners, and sponsored products — with custom layouts for Black Friday 2024.

The prioritized products were defined in collaboration with advertisers, while CPC (Cost Per Click) values were strategically adjusted to ensure competitiveness in internal auctions. Throughout the campaign, the VTEX Ads Platform team worked in close partnership with Bemol, monitoring results and optimizing media investments in real time.

Audience segmentation by browsing profile and adaptation to regional demand — with a focus on categories such as air conditioners and fans — were key differentiators for above-average performance.

Bemol Ads performance exceeded expectations, establishing the platform as a competitive differentiator for the brand. Launched in just 2 months, the channel recorded over 281,000 impressions, 12,000 clicks, and a CTR of 4.5%. The operation also achieved an average ROAS of 51, with over R$1 million in incremental sales.

Beyond the quantitative results, the campaign had relevant outcomes for Bemol's operation:

• Relationships with strategic partners were strengthened. Brands continue to invest in the channel and are among the top revenue sources for Bemol Ads post-Black Friday.
• Bemol has been continuously expanding the ad display spaces available in its e-commerce, providing more opportunities for advertisers and more ways to monetize the site's audience.

The collaboration with VTEX also created the foundation for future implementations, such as a multi-fulfillment system that will bring greater inventory management efficiency and enhanced delivery options.

*All figures and information presented in this article were provided and approved by Bemol.