Distributors and wholesalers operate at a scale and complexity that consumer-focused e-commerce platforms were never designed to handle. Buyers place orders with hundreds of SKUs at once. Catalogs span multiple brands under a single operation. Pricing varies by customer tier, negotiated terms, and volume commitments. VTEX provides the B2B commerce infrastructure that eliminates manual workarounds and scales these operations on a single platform.
Key Takeaways
- Bulk ordering in seconds: Buyers can place high-volume orders by pasting SKU lists, uploading ERP spreadsheets, or using quick-search — replacing slow, item-by-item browsing with instant cart population.
- Multi-brand management from one catalog: Manage multiple brands within a single operational backend with brand-specific filters, landing pages, and promotions — no separate sites required.
- Account-based pricing at login: Deliver unique pricing and commercial terms automatically based on the authenticated customer organization — no manual negotiation outside the system.
- Scalable architecture: Handle thousands of recurring B2B orders with catalogs of 1,200+ SKUs across multiple owned brands from a single platform.
- Real-world proven: Used by distributors like Macromex processing thousands of recurring orders across brands including Edenia, Food&Glory, Corso, and La Strada.
Bulk Ordering Built for Wholesale Speed
B2B buyers do not browse catalogs the way consumers do. They know exactly what they need — often hundreds of line items — and they need to get it into the cart fast. VTEX provides three methods for rapid bulk ordering that match how wholesale buyers actually work:
- Copy and paste SKUs: Buyers copy a list of SKU reference IDs and quantities directly from their ERP or planning system and paste them into a text box. The system instantly validates each SKU against available inventory and populates the cart in seconds.
- Spreadsheet upload: Buyers upload their own Excel files containing SKUs and quantities. The system reads the file, validates inventory availability, and adds everything to the cart — no manual data entry required.
- Quick SKU search: For ad-hoc additions, an autocomplete search bar lets buyers find and add products one by one without leaving the quick-order interface.
These methods replace the traditional item-by-item browsing that makes generic e-commerce platforms unusable for wholesale operations. A buyer who previously spent 30 minutes building an order can now complete it in under a minute.
Multi-Brand Management from a Single Catalog
Distributors frequently manage portfolios of multiple brands. Building a separate storefront for each brand creates operational silos, duplicates catalog management effort, and fragments the buyer experience. VTEX consolidates everything into a single catalog with brand as a structured attribute.
On the frontend, buyers use intelligent search and filters to narrow a massive catalog down to a specific brand. Brand-specific landing pages provide focused browsing experiences. On the backend, administrators maintain one unified catalog while applying brand-specific commercial policies — including percentage discounts and promotions that only apply to products from a particular brand.
This architecture means a distributor managing six brands operates one platform, one catalog, and one set of business rules — not six separate systems.
Account-Based Pricing That Adapts at Login
In wholesale, no two customers pay the same price. Pricing depends on negotiated terms, volume commitments, loyalty tiers, and customer classification. Managing this manually through offline spreadsheets and sales rep negotiations does not scale.
VTEX automates account-based pricing through price tables assigned to customer organizations. When a buyer logs in, the system instantly applies their specific pricing tier. A Gold-tier customer sees one price; a Silver-tier customer sees another — for the exact same product, on the exact same storefront. No manual intervention, no pricing errors, no delays.
The demo illustrates this clearly: two different users viewing the same polo shirt see completely different prices (€72 vs. €130) based solely on their authenticated organization and assigned commercial terms.
Proven at Scale
These capabilities are not theoretical. Macromex, a major distributor operating the Bocado.ro platform, processes thousands of recurring B2B orders with a catalog of over 1,200 SKUs spanning brands like Edenia, Food&Glory, Corso, La Strada, Azuris, and Casa Gruia — all from a single VTEX instance. Colgate Pro uses loyalty tiers with differentiated commercial terms per customer inside the same B2B marketplace.
The platform handles the full complexity of wholesale distribution: high-volume orders, multi-brand catalogs, customer-specific pricing, and recurring purchase patterns — without requiring separate systems or manual workarounds for each dimension of complexity.
One Platform for Distribution at Scale
VTEX gives distributors and wholesalers the infrastructure to digitize their operations without sacrificing the flexibility that B2B commerce demands. Bulk ordering matches how buyers actually work. Multi-brand management eliminates operational silos. Account-based pricing automates what used to require manual negotiation. Together, these capabilities transform distribution from a high-touch, manual process into a scalable digital operation.
