Ecommerce
Zoro's US growth jumps to 25% — almost entirely from existing customers
Grainger's Endless Assortment segment — its online-only businesses, Zoro in the US and MonotaRO in Japan — grew sales 19.3% in Q3 on a daily organic constant-currency basis (11.9% as reported, before adjusting for currency and last year's closure of Zoro U.K.). On the earnings call, management put Zoro U.S. sales growth at 25.2% on a daily basis and MonotaRO's at 13.6% in local days and currency. The detail worth studying is where Zoro's growth came from: Grainger's CEO said the acceleration came almost entirely from existing customers buying more, particularly small and midsize customers and individuals inside larger organizations.
+19.3%
Grainger's Endless Assortment (Zoro + MonotaRO) daily organic constant-currency growth — 11.9% as reported
The takeaway for your team: at Zoro, the online growth came from customers it already had buying more, which puts repeat ordering and basket growth at the center of the playbook.
