What it does
The Video Ads feature allows publishers and marketplaces—like Casas Bahia—to integrate video content directly into their retail media placements. Instead of relying solely on static banners, Ads Managers can now serve high-quality video assets that play within the shopping journey, providing a more immersive and modern brand experience.
Benefits
- Capture Shopper Attention: Break through the digital noise with movement and sound, significantly increasing click-through rates compared to traditional static ads.
- Richer Brand Storytelling: Enable brands to showcase product benefits and lifestyle use cases in a format that resonates with today’s video-first consumers.
- Increased Ad Revenue: Command higher CPMs (cost per mille) by offering premium video inventory to advertisers and staying competitive with global retail media standards.
- Seamless Integration: Scale your retail media offering without adding complexity to your site's performance or user experience.
How to use
To get started, navigate to the Retail Media Campaign Manager. When creating a new campaign, you will now see "Video" as a creative format option. Upload your MP4 file, set your destination URL, and select your target placements. We recommend using videos between 6 and 15 seconds for optimal engagement on product listing pages.
