AB InBev's digital agility to embrace the disruption brought on by the pandemic

With consumer behavior drastically shifting in 2020, it became increasingly clear that physical menus and in-person purchase options are either changing drastically or going away. Consequently, some food and beverage companies are now handling the last-mile delivery. In this landscape, AB InBev, a multinational drink and brewing company, went looking for a new commerce platform to support their expansion to every corner of the world. Watch and learn first-hand from AB InBev’s head of engineering, France Roy who met up with Amit Shah at NRF 2022 for a Big Ideas session: How a global brand learned to stop worrying and embrace direct commerce.