Commerce Executive Stories

Manchester City and VTEX Launch New Stadium Tour Digital Commerce Journey

A new step in our partnership with Manchester City Football Club is now live with the launch of the new Manchester City Stadium Tour Digital Journey! When a global sports organization like Manchester City enhances how fans experience its brand online, the bar is exceptionally high: speed, reliability, and seamless integration across bookings and commerce. The new Manchester City Stadium Tour experience, powered by hashtag #VTEX, combines tours and personalized add-ons into a single digital flow. This new booking experience starts from July 6th, but is already available to explore and book on the Website: https://lnkd.in/d4v6kvXr Just like football, great digital experiences are built through preparation and strong foundations. Behind every smooth fan journey is technology that can perform under pressure and adapt as expectations grow. This launch is another example of how digital is playing an increasingly important role in connecting clubs and fans. More to come! Find out more --- https://lnkd.in/dJniTUq3

Road Runner Sports + VTEX | Big Ideas | NRF 2026

NRF Big Ideas 2025: How Colgate transformed B2B commerce with VTEX

Dive into Colgate’s groundbreaking B2B digital transformation, powered by VTEX’s composable architecture. Learn how Colgate optimized its ecommerce platform to: Improve agility and streamline B2B operations, Drive strategic and rapid scalability across business lines. Deliver outstanding customer experiences and personalized solutions. Join us for an engaging interview session as we explore the future of B2B commerce through Colgate’s success story.

NRF Big Ideas 2025: Unlocking grocery profitability with H Mart

In this session, we’ll explore key strategies to boost profitability in the online grocery sector. Discover how marketplace integration can expand product offerings without increasing inventory costs, while AI-driven tools and omnichannel strategies enhance efficiency and improve customer experiences. Learn how to optimize fulfillment, personalize promotions, and keep your grocery business competitive in today’s fast-evolving ecommerce landscape.

VTEX Day 2024: Circular Economy without borders on a single solution

Discogs is a C2C and B2C marketplace for LPs (they also have DVDs, K7 tapes, and other media, but their flagship is vinyl). They sell from any country to any country. The "base" catalog has 20 million SKUs (VTEX's second largest, behind Carrefour) and we will connect 150,000 sellers. The catalog is in 7 languages and works with 7 different currencies. In this project, user navigation takes place in the Discogs environment and they come to VTEX in the cart, the checkout is all ours. Payment today is via Paypal with split payment between the marketplace and the seller at the time of purchase (we made a Paypal app to handle this scenario) and taxes are calculated via Avalara.

VTEX Day 2024: How Hearst adopted a pragmatic and composable approach with VTEX

Organizations need to adapt quickly in a digital-first world, and Hearst is no exception. The global media, information and diversified services company has chosen VTEX to revolutionize how users interact with their favorite publications each month. This session will explore how Hearst is offering frictionless experiences in diverse sectors such as fashion and lifestyle and how the technology choice was key. Learn how this strategy is not just a shift, but a complete reimagining of Hearst's business for the digital age.

How Cosmo Music transformed its ecommerce business with VTEX and Syatt

A conversation between VTEX, Cosmo Music, and Syatt diving into the implementation of VTEX at Cosmo Music and details of how the music retailer's ecommerce business.

Belcorp's Transformation - VTEX Pragmatic Composability Event

Industry thought leader Rick Watson moderated a conversation with Belcorp’s CTO and CDO, Venkat Gopalan, alongside VTEX’s Founder and co-CEO, Mariano Gomide de Faria, about the billion-dollar beauty brand's pragmatic shift from legacy SAP Hybris to a modern commerce architecture with VTEX.

How Motorola Did The Math - VTEX Pragmatic Composability Event

Hear from Motorola’s Chief Information Security Officer, Jason Ruger, about how the brand designed a balanced ecommerce architecture when executing its aggressive global roadmap to migrate over 40 web properties. VTEX’s Analyst in Residence, Jordan Jewell, interviews Jason to learn how they made technology architecture decisions when migrating and scaling VTEX.

Maximizing ecommerce profitability for long term growth: Winning strategies from top retailers

The retail climate has seen a lot of ups and downs recently. Customer acquisition costs have increased dramatically, supply chain challenges have created inventory misalignments, and now inflation threatens retailers' margins. Many firms question whether traditional technology investment methods will pay off long-term. Based on discussions with leading merchants, we have pinpointed critical financial and strategic decisions that retailers can make today to optimize their ROI and reduce technical debt, opening them up to future growth.

Composability drives ecommerce profits, Carrefour Global CTO Olivier Gibert & VTEX Alexandre Soncini

Carrefour Global CTO, Olivier Gibert, and VTEX co-founder Alexandre Soncini discuss how the composable approach plays a key role in the digital commerce test and trial strategies of enterprise businesses. Discover how this approach proves to be effective with no CAPEX and little OPEX engaged. Carrefour group is using VTEX Commerce platform to power its digital commerce in Brazil, the first country within the group. 🛒 ABOUT CARREFOUR Carrefour is a multinational supermarket and hypermarket brand operating 14k stores in more than 43 countries. In 2022, Carrefour achieved 91€ Bn revenue and a eCommerce GMV amount of 4.2€ Bn 🔻 VTEX (NYSE: VTEX) is the enterprise digital commerce platform where forward-thinking CEOs and CIOs smarten up their investments. Our composable and complete platform helps brands and retailers modernize their stack and reduce maintenance costs by rapidly migrating from legacy systems, connecting their entire value chain, and making inventory and fulfillment their strength. As a leader in digital commerce, VTEX is trusted by more than 2,600 B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having over 3,400 active online stores across 38 countries (as of FY ended on December 31, 2022). For more information, visit www.vtex.com.

Unifying Commerce: How Motorola Fulfilled Its Single-Channel Digital Vision

Unified commerce has evolved from an emerging trend to a necessary strategy to thrive in today’s connected world. James Atkins, EMEA eCommerce & Telco Marketing Director at Motorola (a Lenovo Company) joins Khalid Khan, Head of Sales & Marketing at VTEX, to discuss how Motorola future-proofed its e-commerce operations by unifying B2B and D2C orders in a single channel.

Elefant: building a marketplace with flexibility to compose a solution tailored to their needs

Learn how Elefant, one of the leading ecommerce retailers in Romania is using VTEX native marketplace capabilities and building on them to meet the unique way they collaborate with third-party sellers and engage shoppers.

AB InBev's digital agility to embrace the disruption brought on by the pandemic

With consumer behavior drastically shifting in 2020, it became increasingly clear that physical menus and in-person purchase options are either changing drastically or going away. Consequently, some food and beverage companies are now handling the last-mile delivery. In this landscape, AB InBev, a multinational drink and brewing company, went looking for a new commerce platform to support their expansion to every corner of the world. Watch and learn first-hand from AB InBev’s head of engineering, France Roy who met up with Amit Shah at NRF 2022 for a Big Ideas session: How a global brand learned to stop worrying and embrace direct commerce.

Under Armour + VTEX - English

Under Armour, one of the biggest sports and apparel brands in the world, chose VTEX as its ecommerce partner in 2020 and saw its digital performance grow 35%. Watch the video that tells the story of this successful partnership!