Commerce Talk

Unifying Commerce: How Motorola Fulfilled Its Single-Channel Digital Vision

VTEXApr 19, 202331:04

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Unified commerce has evolved from an emerging trend to a necessary strategy to thrive in today’s connected world. James Atkins, EMEA eCommerce & Telco Marketing Director at Motorola (a Lenovo Company) joins Khalid Khan, Head of Sales & Marketing at VTEX, to discuss how Motorola future-proofed its e-commerce operations by unifying B2B and D2C orders in a single channel.