Video playlist

VTEX Academy | Commerce Management: Procurement, Ads & Seasonal Sales (3-Part Intro Series)

This 3-part series covers the key pillars to prepare and scale your results during peak sales seasons. In this playlist, you'll learn: • How to prepare procurement and inventory before Black Friday • How to increase GMV using Meta Ads Manager • Strategies to maximize seasonal sales performance These lessons provide strategic frameworks used by ecommerce teams to prepare for high-demand events like Black Friday. For deeper modules, operational playbooks, growth frameworks and ecommerce best practices, explore the full learning paths inside VTEX Academy. 🚀 Start learning for free: https://academy.vtex.com Structured modules. Real-world commerce strategies. Official credentials.

3 videosFeb 13, 2026
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10:00

[Commerce Management] How to Maximize Seasonal Sales (Ecommerce Strategy)

🚀 Continue learning ecommerce growth strategies for free: https://bit.ly/4ue0qFk This is Part 3 of the Commerce Management series. In this lesson, we explore strategic approaches to maximize revenue during peak ecommerce seasons. Topics covered: 00:00 Introduction 01:24 Getting Ready: Pre Season 06:42 Time to Scale: In-season 08:15 Reflect and Adjust: Post-season 08:59 Key Takeaways Seasonal events require coordinated strategies across teams. To explore more ecommerce growth frameworks, operational playbooks and advanced strategies, visit VTEX Academy. Start learning for free: https://academy.vtex.com ▶ Full playlist: https://www.youtube.com/playlist?list=PLiM-nlQNKu6VWIJC30xypwaPiS_0P2jhJ #SeasonalSales #EcommerceStrategy #BlackFridayGrowth #RetailMarketing

Mar 6, 2026Watch
14:33

[Commerce Management] Black Friday: Preparing Procurement to Avoid Costly Mistakes

🚀 Continue the complete Commerce Management track: https://academy.vtex.com/?utm_source=youtube&utm_medium=organic&utm_campaign=bf_procurement This is Part 1 of the Commerce Management series. In this video, you’ll learn: • How to prepare procurement for peak season • Inventory forecasting fundamentals • Supplier alignment before Black Friday • Risk mitigation strategies for stockouts • Planning for demand volatility Operational readiness is the foundation of Black Friday success. For deeper forecasting models, procurement planning frameworks, and seasonal growth strategies, explore the full structured track inside VTEX Academy. Inside VTEX Academy: ✔ Black Friday strategic modules ✔ Inventory and demand planning guidance ✔ Paid media growth strategies ✔ Commerce performance frameworks Start learning for free: https://academy.vtex.com ▶ Next: Scaling GMV with Meta Ads Manager https://youtu.be/ZWExbu6ZvkE #BlackFriday #EcommerceStrategy #ProcurementPlanning #CommerceGrowth

Feb 14, 2026Watch
8:47

[Commerce Management] Scaling GMV With Meta Ads Manager

🚀 Continue learning ecommerce growth strategies for free: https://academy.vtex.com/?utm_source=youtube&utm_medium=organic&utm_campaign=bf_meta_ads This is Part 2 of the Commerce Management series. In this lesson, we explore how Meta Ads Manager can be used to increase GMV during peak sales events. Topics covered: • Paid acquisition strategies for Black Friday • Campaign structure for seasonal demand • Budget allocation strategies • Audience targeting for ecommerce growth • Scaling campaigns during peak sales periods Paid media plays a key role in maximizing demand during seasonal events. For deeper ecommerce marketing strategies and growth frameworks, explore the full programs inside VTEX Academy. Start learning for free: https://academy.vtex.com ▶ Watch Part 1: Black Friday: Preparing Procurement to Avoid Costly Mistakes https://www.youtube.com/watch?v=whB4XO-UyyA ▶ Watch Part 3: Strategies to Maximize Seasonal Sales https://youtu.be/7O2H3Qb0z8c?si=0djIM-snt2fS_a1z #MetaAds #EcommerceGrowth #BlackFridayMarketing #PerformanceMarketing

Feb 14, 2026Watch