What it does
Store owners can now create and manage new sales channels autonomously from VTEX Admin, without depending on a support ticket or SLA delays. The process that previously took up to 3 business days is now self-serve, giving merchants full control over when and how they expand — whether for marketplace integrations, additional storefronts, B2B operations, or multi-currency setups.
Benefits
- Faster channel launches: Eliminate the support ticket queue and go from intent to a live sales channel in minutes, not days.
- Full operational autonomy: Owners manage the entire process without depending on VTEX's team to act, with no SLA delays or visibility gaps.
- More commerce flexibility: Supports a wide range of expansion use cases — marketplace integrations like Amazon and Mercado Livre, B2B operations, additional storefronts, and multi-currency setups.
How to use
In VTEX Admin, navigate to Account Settings > Sales Channels and select "Create new sales channel." The feature is available to users with Owner permissions. Refer to the Help Center guide for step-by-step instructions.
