Typography, colors, images and textures are elements that must follow a harmonious and coherent relationship in any context. For us, communication should prioritize clean graphics, respect for blank spaces, and invest in typeface size contrast.
To support this, all pieces must have a modular grid that allows the alignment of elements and information balance.
Grid
The grid is our primary reference while assembling a piece's composition, being the transverse and constant element whenever applying the identity.
The columns' sizes follow a symmetrical proportion between themselves. In its turn, the canvas width determines the number of columns. After specifying the number of columns, divide the column width in four or two equal parts — usually four for digital media and two for print media.
Grid Construction
Step-by-step guide on how to build your design grid.
Using even numbers, determine how many columns best fit your composition.
Composition guidance
When assembling the composition layout, start reinforcing the content distribution on the bottom, then the top, and fill the middle.
Composition crimes
What not to do in composition:
