Language of
Hexagons united
and separated.
The VTEX Commerce Platform is one of the three pieces that make up VTEX's new AI narrative. It is always represented by a hexagonal unit.
These hexagons can be worked in 2 ways: 3D style with isometric arrangement or 2D "flat" style. It is worth noting that other types of illustration also compose the visual identity of the 3 Platforms (examples on the following pages).
Linguagem Hexagonal 3D - Regras de uso
Hexagons can be used together and "active" (that is, with the color highlighted).
When the bottom hexagon is the only one highlighted, it must necessarily refer to VTEX Commerce Platform.
When the top left hexagon is the only one highlighted, it must necessarily refer to VTEX CX Platform.
When the top right hexagon is the only one highlighted, it must necessarily refer to VTEX Ads Platform.
When highlighting the pieces of the hexagon composition, never highlight two of them.
Never leave the 3 pieces separated; always try to keep them almost touching each other.
Never stack the 3 hexagon pieces, as it breaks the narrative of their connection.
Never rotate the pieces together or separately. Always keep the isometric pattern presented in this guide.
Do not highlight the lower hexagon to talk about CX or Ads Platform.
Do not highlight the upper left hexagon to talk about Commerce or Ads Platform.
Do not highlight the upper right hexagon to talk about Commerce or CX Platform.
Linguagem Hexagonal 2D - Regras de uso
Hexagons can be used together and "active" (that is, with the color highlighted).
When the bottom hexagon is the only one highlighted, it must necessarily refer to VTEX Commerce Platform.
When the top left hexagon is the only one highlighted, it must necessarily refer to VTEX CX Platform.
When the top right hexagon is the only one highlighted, it must necessarily refer to VTEX Ads Platform.
When highlighting the pieces of the hexagon composition, never highlight two of them.
Never leave the 3 pieces separated; always try to keep them almost touching each other.
Never stack the 3 hexagon pieces, as it breaks the narrative of their connection.
Never rotate the pieces together or separately. Always keep the vertical/flat pattern presented in this guide.
Do not highlight the lower hexagon to talk about CX or Ads Platform.
Do not highlight the upper left hexagon to talk about Commerce or Ads Platform.
Do not highlight the upper right hexagon to talk about Commerce or CX Platform.
Illustrations
VTEX Commerce,
CX & Ads Platform
There is a library available with various illustrations from the 3 platforms.
There is the concept illustration, which more contemplatively addresses some of the features of these 3 platforms, as well as several others that highlight specific differentiators of each one. Finally, there is also an image library containing the symbols of VTEX AI agents to be used mainly in the context of AI Workspace.
Conceptual Illustration
VTEX Commerce Platform / AI Workspace
Access the conceptual Illustrations library for VTEX Commerce Platform
Click here
Access the feature library for VTEX Commerce Platform 2026/27
Click here
