VTEX's voice represents our core brand elements in the way we communicate verbally. It ensures that our writing embodies VTEX's personality and quality standards across all touchpoints.
Core elements
Find the right balance between the following personality traits based on the message situation. Is it supposed to catch people's attention? Do you want to explain a concept or communicate directly with our customers? Use them as a guide to find the right tone.
Audience-first
It's never about us. We believe our communication strategy is the most powerful resource for starting a conversation, so it's essential to understand — through and through — who we're talking to, what their desires and pain points are, and to try to specifically address what our audience is looking for. This is also an excellent way to avoid generic messages that try to speak to everyone and end up speaking to no one.
VTEX launches a new bulk SKU loader that makes it easy to upload hundreds of SKUs to your store.
Uploading hundreds of thousands of SKUs used to take several hours of your day. With the bulk SKU loader, you get all those hours back.
Simple & Direct
Writing should be easy to understand. As a complex solution, we use many specific concepts and jargon, but this adds noise to our message and affects audience engagement. Be precise and clear. Anyone who reads our ads should be able to identify with what we say.
You can export complete reports with your store's main KPIs and assess whether they are on the best path to achieving your organization's goals.
Use complete performance reports to track the efficiency of your operation.
VTEX is not the hero
The audience is the hero, and VTEX is their guide. We have a lot to deliver to the world and we tend to position ourselves as the protagonists. Let's change that approach: when we present ourselves as a guide, we become the help they need to overcome their challenges.
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Personality
Find the right balance between the following personality traits based on the message situation. Is it supposed to catch people's attention? Do you want to explain a concept or communicate directly with our customers? Use them as a guide to find the right tone.
Bold
We believe the current scenario needs to be transformed. Let it be innovative, not immature.
Reliable
We are experts in technology and commerce, but we still need to build our authority in the market. Be knowledgeable, not pretentious.
Otimista
Problems exist to be solved, we have many opportunities to explore and the future is bright. Be confident, not naive.
Sticky notes
Always be clear about who you are talking to;
Our audience is the protagonist of every message. VTEX is the guide;
Mantenha tudo simples e direto ao ponto;
Find the balance between boldness, reliability, and optimism to achieve the right tone.