CX
Platform
CX
Platform
To reinforce VTEX's main identity and ensure consistency in the use of the global brand, the font chosen to create the "VTEX CX Platform" logo is VTEX Trust.
If it is necessary to use the brand in typographic format, always use the Medium weight. The use of Regular or any other weight in the Logo typography is not allowed.
The logo has a 2-line variation. The line height should always be set to 100% and the letter spacing should always be set to -4%.
To reinforce VTEX's main identity and ensure consistency in the use of the global brand, the font chosen to create the "VTEX CX Platform" logo is VTEX Trust.
PlatformVTEX CX
Platform
If it is necessary to use the brand in typographic format, always use the Medium weight. The use of Regular or any other weight in the Logo typography is not allowed.
CX
PlatformVTEX
CX
Platform
The logo has a 2-line variation. The line height should always be set to 100% and the letter spacing should always be set to -4%.
The protection area X is defined by the height of the letter "X" in the logo. No element may invade this area around the logo.
Exclusive use in logos when typographic composition is necessary. Never use the Medium weight beyond the 3 "VTEX Platforms".
Use VTEX Trust Medium with 100% line spacing and -4% letter spacing.
Use for titles, subtitles, and/or highlight texts. Never use the Regular weight as Brand for the 3 "VTEX Platforms".
Use VTEX Trust Regular with 120% line spacing and -4% letter spacing.
Use for titles, subtitles, and/or highlight texts. Never use the Regular weight as Brand for the 3 "VTEX Platforms".
Use Inter Tight Regular with line height 150% and letter spacing 0%.
In terms of font proportion, take X = Base font to help build proportionality and follow the standard of X for base font, 2X for secondary font, and 3X for Primary Font.
In terms of margin proportion between fonts, take X = Margin between Primary and Secondary Font. The margin between this block and the Base Font should be 1.5x.
Scale at the pace of demand. Autonomous AI agents engage, recommend, and convert 24/7 across all channels — without increasing your team.
Scale at the pace of demand. Autonomous AI agents engage, recommend, and convert 24/7 across all channels — without increasing your team.
Scale at the pace of demand. Autonomous AI agents engage, recommend, and convert 24/7 across all channels — without increasing your team.
Example of centered single-line logo application, using VTEX Trust Medium with 100% line height and -4% letter spacing. In the subtitle, correct example of VTEX Trust Regular application, followed by the text block with the Inter Tight font.
Colors are an essential means of expression that help promote identification and define the tone of communication. The VTEX CX Platform uses the pink palette as its main identity.
Pink
Default
Black
Darker
Dark
Light
Dark
Default
Lightest
Darkest
Light
Always prioritize the use of the 3 logos in Rebel Pink. That is what makes our brand recognizable at first sight.
CX
Platform
On backgrounds with prominent primary color
Use logo in the color White
CX
Platform
On backgrounds with prominent secondary color
Use logo in the color White
CX
Platform
On lighter backgrounds with subtler colors
Use logo in the color Sirius Black
CX
Platform
On almost-white or minimally colored backgrounds
Use logo in the color Sirius Black
CX
Platform
On white backgrounds
Use logo in the color Sirius Black
CX
Platform
On extremely dark backgrounds (Sirius Black)
Use logo in the color White
CX
Platform
On dark backgrounds (Secondary Darker)
Use logo in the color White
CX
Platform
On distinctly blue backgrounds
Use logo in the color White
CX
Platform
On backgrounds with a prominent neutral gray
Use logo in the color White
CX
Platform
On less prominent Gray backgrounds
Use logo in the color White
Gradients are part of the identity to be used at certain times and assets to provide even more visual and narrative reinforcement.
CX
Platform
White on a pink gradient
Use logo in the color White
CX
Platform
White on a dark gradient
Use logo in the color White
CX
Platform
Sirius Black on a neutral gradient
Use logo in the color Sirius Black
Don't commit these sins with VTEX CX Platform
CX
Platform
Do not use Sirius Black on pink gradient backgrounds
CX
Platform
Do not use Rebel Pink on dark gradient backgrounds
CX
Platform
Do not apply a gradient to text on gradient backgrounds
CX
Platform
Do not apply a gradient directly to any of the three Platform logos
CX
Platform
Do not use gradient shades that have not been presented in this guide
In certain marketing actions or when using specific pieces, images are necessary tools, but they must be managed carefully when used with our visual identity.
On abstract backgrounds, always try to position the brand in the cleanest parts of the image
And use the logo in the color White on images with prominent colors
On backgrounds with 3D elements, always position the brand in the cleanest areas
And use the logo in the color White on images with dark colors
In photographs, try to position the brand in the cleanest areas
Use the logo in the color Sirius Black on images with light colors
The minimum size for any of the three brands, when using points as the unit of measurement, is 16 pt. Never use the brand below this size.
The minimum logo usage size in media .pt is 16, which in pixels corresponds to a measurement of 126px width by 11px height.