>Logo
Logo

The logo is the synthesis of our company. It conveys our personality while being unique and recognizable. Combining icon, wordmark, and Rebel Pink, the VTEX logo stands out among the cool brands in the technology market.

Applications

Always prioritize using the logo in Rebel Pink. That is what makes our logo recognizable at first sight.

See how to apply our logo to different backgrounds.

Rebel Pink background
Rebel Pink background
Fundo branco
Fundo branco
Fundo Soft Blue
Fundo Soft Blue
Fundo Serious Black
Fundo Serious Black
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Clearspace

When a logo steps out into the real world, it needs space to breathe and shine to look its best. That is why we established a clearspace around it to guarantee readability.

In our case, the reference measure is the vertical axis of the word "VTEX". It is fundamental to always position other visual elements outside this white margin in every application.

Clearspace reference grid
Clearspace application examples

Logo Crimes

Except in digital platform avatars, do not use the icon without the wordmark.
Do not use the pink logo on dark backgrounds.
Do not use the logo without its clear space.
Evite usar o logo em Serious Black.
Do not apply the icon in a vertical position.
Do not use the icon as a texture.
Don’t apply it inside a geometrical form.
Never distort the logo.
Nunca gire o logo.
Nunca use o logo apenas com contorno.
Nunca reposicione os elementos.
Don’t apply it with effects like shadows, glows, bevels and embosses.

Reduction

When our logo requires a reduction in size for any kind of use, we should follow a minimum size baseline of 60px (digital), 1 cm (print) and 0.78 in (print).

Minimum logo size reference

Considerations

These are some best practices to keep our brand healthy:

Evite aplicar nosso logo em tapetes, capachos e qualquer coisa sobre a qual as pessoas pisem. Proteja nosso logo de se sujar.
Avoid sharp objects and disposable items, such as plastic cups and paper napkins. Our logo was not made to be crumpled, stained with food, or thrown in the trash.
Avoid placing it over images that compromise the legibility of the logo.
It is not necessary to add the logo to internal communications, such as Slack channels. By removing the logo, we avoid duplication and information overload.

Sticky Notes

Except in digital platform avatars, do not use the icon without the wordmark.

Prioritize using the logo with the presence of Rebel Pink.