About this video
Description
Director of Ecommerce at RahrBSG, Jamie Golde has built a career spanning retail, hospitality, and now the craft brewing supply industry. From her decade at Best Buy during the rise of Amazon, to leading digital transformation at Radisson Hotels, and today helping brewers embrace ecommerce, Jamie has seen the commerce revolution from every angle.
In this episode of VTEX Live, host Santiago Naranjo, Chief Revenue Officer, VTEX, sits down with Jamie to discuss why relationships still drive B2B commerce, how VTEX’s partnership model helps companies customize beyond one-size-fits-all platforms, and what challenges remain in areas like CMS and catalog management. Jamie also shares lessons from scaling ecommerce with millions of SKUs, the importance of confidence as a woman leader in male-dominated industries, and her advice for how VTEX can expand its presence in the US.
If you’ve ever wondered what it takes to modernize B2B commerce, this episode shows why partnership, adaptability, and trust make all the difference.
YouTube Chapters
00:00 Jamie Golde’s career journey: Best Buy, Radisson & RahrBSG
03:50 First impressions of VTEX Day
05:22 Why RahrBSG chose VTEX over other platforms
07:41 Building ecommerce culture in B2B teams
09:18 CMS and catalog challenges: what needs to improve
12:35 Lessons from scaling ecommerce at Best Buy
16:58 Growing as a woman leader and finding confidence in male-dominated industries
19:45 Why B2B is still relationship-driven
21:39 How VTEX can scale in North America
23:47 Closing reflections
Resources:
Jamie Golde LinkedIn: https://www.linkedin.com/in/jamie-golde/
RahrBSG Website: https://rarbg-official.com/
VTEX Website: https://vtex.com/en-us/
