Video playlist

VTEX Live | Bold Conversations on the Future of Commerce

Bold leaders. Honest conversations. The future of commerce. VTEX Live brings you the executives, clients, and industry experts redefining retail. Get the trends, the analysis, and the perspectives moving the industry forward, from omnichannel to AI-native commerce.

31 videosJul 10, 2025
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28:23

[PT] VTEX LIVE #33 | Como a Obramax virou a segunda maior do setor em 3 anos | Sebastian Masclef

Como uma rede que abriu a primeira loja em 2018 virou a segunda maior do setor de material de construção do Brasil em apenas três anos? E o que isso tem a ver com reduzir de 32 softwares para menos de 10? Neste episódio do VTEX LIVE, Mariano Gomide de Faria, co-CEO da VTEX, conversa com Sebastian Masclef, responsável pela área de TI da Obramax, sobre a trajetória da rede desde a primeira loja até os planos de chegar a 50 lojas até 2029. A Obramax saiu de três lojas e R$900 milhões de faturamento no final de 2022 para R$2,5 bilhões hoje. Sebastian explica a filosofia de simplificação que guia a tecnologia da empresa: em vez de dezenas de sistemas fragmentados, a meta é ter um software por stakeholder (cliente, governo, acionistas, funcionários e supply chain). Ele também fala sobre como a chegada da IA está diluindo o duopólio de tráfego do Google e da Meta, por que o ERP tradicional está perdendo relevância, e o que busca ao contratar para a área de tecnologia: curiosidade, colaboração e ética antes de qualquer habilidade técnica.

Sep 23, 2026Watch
20:52

[ES] VTEX LIVE #32 | Reinventing ecommerce without losing the human touch | José R. Alonso, Grameco

¿Qué pasa cuando una marca pionera en ecommerce tiene que reinventar su propia fórmula? ¿Y cómo incorporas tecnología, datos e inteligencia artificial sin perder la experiencia humana que hizo crecer al negocio? En este episodio de VTEX LIVE, Yuriko Huayana, General Manager LATAM de VTEX, conversa con José Ramón Alonso, Gerente de Ecommerce de Grupo Grameco, sobre la evolución digital de una de las compañías más reconocidas de Perú. Con más de 30 años de historia y una trayectoria pionera en ecommerce, el grupo está transformando su operación mientras encuentra nuevas formas de estar presente en los momentos que importan para sus clientes. José Ramón habla sobre la migración a VTEX y el impacto en la conversión, cómo conectar ecommerce y tecnología con los objetivos del negocio, y qué implica liderar el cambio dentro de una empresa con décadas de historia. También conversan sobre IA, atención al cliente como diferencial, nuevos formatos como las vending machines de flores y por qué los líderes de comercio digital necesitan cada vez más una visión 360 del negocio.

Sep 1, 2026Watch
20:44

[EN] VTEX LIVE #31| Why private labels are beating national brands | Albert Davidoglu (CEO MacroMex)

Why is a whole generation trusting a supermarket's own brand more than names that have been on the shelf for decades? And what does that have to do with how a company gets ready to grow outside its home market? In this episode of VTEX LIVE, Santiago Naranjo, CRO at VTEX, talks with Albert Davidoglu, who spent 14 years at Unilever before taking over as CEO at MacroMex, a Romanian distribution and food production company that does more than 200 million euros in revenue. Albert explains how he's taking MacroMex beyond Romania, backed by technology and one simple rule: never depend on a single customer or product. He walks through how MacroMex builds resilience into its supply chain by sourcing the same ingredients, like potatoes and meat, from different geographies, and why looking after suppliers and the customer experience is what keeps growth going over time. He also talks about the shift in retail private labels, now seen by younger consumers as real brands, and makes the case that AI should be used to make people more productive, not to replace them.

Aug 25, 2026Watch
30:09

[EN] VTEX LIVE #30 | Leadership lessons from Ulta Beauty to Foot Locker | Mary Dillon

What's the difference between leading a company through hypergrowth and leading one through a turnaround? And how do you make big decisions without ever having the full picture? In this episode of VTEX LIVE, Mary Dillon, who spent three years as CEO of Foot Locker and, before that, led Ulta Beauty for nearly a decade, talks with Alexandre Gusmão, VP of Product at VTEX, about what changed between those two very different moments in her career. Under Mary, Ulta Beauty grew into one of the largest beauty retailers in the United States, while Foot Locker went through a transition period and is now owned by Dick's Sporting Goods. Mary walks through the three things she relies on before making a hard call: a team that thinks past its own function, a clear read on the upside and downside, and gut instinct as the last check, not the first. She talks about closing stores during the pandemic while keeping employees paid through the transition, what it takes to earn a team's trust when you didn't hire them, and why brands need both direct-to-consumer and multi-brand retail rather than one or the other. Thanks to AWS for sponsoring this episode of VTEX LIVE.

Aug 11, 2026Watch
20:18

[ES] VTEX LIVE #29 | Vendemos confianza, no vaqueros con Hugo Martins y Santiago Naranjo

¿Cómo diferenciarte en un mercado que cualquiera podría llamar un commodity? Y ¿qué significa liderar cuando ya no se trata de tener todas las respuestas? En este episodio de VTEX LIVE, Santiago Naranjo, CRO de VTEX, conversa con Hugo Martins, CEO de Salsa Jeans, marca portuguesa de jeanswear presente en más de 50 países, sobre cómo la búsqueda del "perfect fit" se convirtió en la base de la estrategia de producto, expansión internacional y servicio al cliente de la compañía. A lo largo de la conversación, Hugo comparte aprendizajes sobre cómo elegir nuevos mercados apoyándose en socios locales, el equilibrio entre datos e intuición en la moda, la formación interna en IA para liberar tiempo para el pensamiento creativo, y por qué el verdadero rol de un líder es hacer que la sala entera sea más inteligente, no tener siempre la respuesta correcta. Una charla sobre cómo construir relevancia de marca a largo plazo sin perder el pulso de las microtendencias.

Aug 4, 2026Watch
20:52

[ES] VTEX LIVE #28 | El servicio como driver de decisión con José Ramón Alonso (Rosatel)

¿Qué prioriza hoy el consumidor peruano por encima del precio? Y ¿cómo una marca con más de 30 años puede elevar su tasa de conversión sin perder su esencia? En este episodio de VTEX LIVE, José Ramón Alonso, Gerente de E-commerce, Inteligencia de Negocio y Ventas Corporativas del Grupo Grameco, conversa con Yuriko Huayana, General Manager LATAM de VTEX, sobre la migración de Rosatel hacia VTEX. Rosatel, pionera del e-commerce en Perú desde 1994, elevó su tasa de conversión tras la migración y acaba de lanzar la primera máquina expendedora de flores del país, en el Jockey Plaza. A lo largo de la conversación, los invitados comparten aprendizajes sobre la gestión del cambio cultural en una migración tecnológica, el liderazgo empático frente al miedo a ser reemplazados por la IA, y por qué el servicio y la atención al cliente son hoy el verdadero driver de decisión del consumidor latinoamericano, por encima del precio. Una charla sobre cómo la tecnología dejó de ser una herramienta para convertirse en una habilidad indispensable.

Jul 28, 2026Watch
34:40

[PT] VTEX LIVE #27 | Cultura e serviço na Leroy Merlin Brasil | Ricardo Dinelli e Massimo Enea

Como transformar uma marca centenária de bricolagem em uma verdadeira parceira na vida do cliente? E o que é preciso para manter uma cultura forte enquanto o negócio cresce e se descentraliza pelo Brasil? Neste episódio do VTEX LIVE, Ricardo Dinelli, CEO da Leroy Merlin Brasil, conversa com Massimo Enea, Presidente de B2B Solutions da VTEX Brasil, sobre a jornada da Leroy Merlin: de vender produtos para entregar soluções completas para a casa do cliente, com mais de 150 tipos de serviços oferecidos hoje. Ao longo da conversa, os convidados compartilham aprendizados sobre cultura organizacional e descentralização, tropicalização da marca no Brasil, o desafio de escalar serviços com qualidade e como colocar o cliente no centro de cada decisão, em vez do canal ou do produto. Um bate-papo sobre como tecnologia e estratégia caminham juntas para preparar os negócios para os próximos anos.

Jul 21, 2026Watch
20:50

[PT] VTEX LIVE #26 | Como AWS e Natura aceleram inovação com IA e cloud | Enio Garbin e Breno Costa

Cloud, inteligência artificial e velocidade de execução estão mudando a forma como grandes empresas desenvolvem tecnologia. Mas como transformar esse potencial em resultados concretos? Neste episódio do VTEX LIVE, Enio Garbin, Head of LATAM Retail & CPG Business Development da AWS, e Breno Costa, líder de tecnologia da Natura, conversam sobre como cloud, DevOps e IA estão ajudando empresas a acelerar o desenvolvimento de produtos, ganhar eficiência e criar experiências melhores para seus clientes. Ao longo da conversa, os convidados compartilham aprendizados sobre modernização tecnológica, gestão de ambientes em cloud, IA generativa, cultura de engenharia e os desafios de escalar inovação em empresas de grande porte. Um bate-papo sobre como tecnologia e estratégia caminham juntas para preparar os negócios para os próximos anos.

Jul 15, 2026Watch
27:12

[PT] VTEX LIVE #25 | Como o SL Benfica usa tecnologia para conectar gerações | Nuno Moura

O SL Benfica é um dos clubes mais tradicionais da Europa, com mais de um século de história e milhões de torcedores ao redor do mundo. Ao longo dos anos, a instituição enfrentou o desafio de preservar sua identidade enquanto acompanhava as mudanças no comportamento dos fãs e a evolução da tecnologia. Neste episódio do VTEX LIVE, Thiago Borba, Director of Marketing da VTEX, conversa com Nuno Moura, Development Director do SL Benfica, sobre como o clube utiliza tecnologia e dados para criar experiências mais relevantes para diferentes gerações de torcedores, fortalecer o relacionamento com seus sócios e impulsionar a transformação digital de uma marca centenária. Ao longo da conversa, Nuno compartilha como o Benfica equilibra tradição e inovação, o papel da personalização na experiência do fã, a importância de conhecer diferentes perfis de consumidores e como a tecnologia ajuda a manter a marca relevante em um cenário de constantes mudanças.

Jul 7, 2026Watch
19:12

[PT] VTEX LIVE #24 | IA, vendas e crescimento: a estratégia da Fortbras com André Di Giorgio

A Fortbras se tornou uma das maiores empresas de infraestrutura para o mercado de autopeças do Brasil, conectando fabricantes, distribuidores, varejistas, oficinas e consumidores por meio de uma operação altamente capilarizada e focada em execução. Neste episódio do VTEX LIVE, Santiago Naranjo, CRO da VTEX, conversa com André Di Giorgio, Diretor-Presidente da Fortbras, sobre os desafios de escalar uma operação com centenas de lojas, a importância da cultura e da execução para sustentar o crescimento, o papel da tecnologia e da inteligência artificial no apoio aos vendedores e como pessoas continuam sendo o principal diferencial competitivo da empresa. Ao longo da conversa, André compartilha a visão da Fortbras sobre liderança, expansão, transformação digital e como construir uma operação capaz de crescer sem perder qualidade no atendimento ao cliente.

Jul 1, 2026Watch
26:10

[PT] VTEX LIVE #23 | Os desafios de expansão da Salsa Jeans na europa com Mara Carvalho

A Salsa Jeans se tornou uma das principais marcas de moda de Portugal, expandindo sua presença para mais de 50 países sem abrir mão da qualidade que tornou o setor têxtil português reconhecido mundialmente. Neste episódio do VTEX LIVE, Thiago Borba, Diretor de Vendas da VTEX, conversa com Mara Carvalho, Digital Director da Salsa Jeans, sobre os desafios da expansão internacional de marcas de moda, a adaptação para diferentes mercados e culturas, o papel do digital na construção de uma marca global e as lições aprendidas ao longo da trajetória da Salsa em mercados como Espanha, Alemanha, Índia e Oriente Médio.

Jun 23, 2026Watch
21:48

[PT-BR] VTEX LIVE #22 | Os Bastidores do Crescimento da Insider com Yuri Gricheno

A Insider se tornou uma das marcas digitais mais admiradas do Brasil, crescendo de forma acelerada e alcançando mais de R$ 500 milhões em receita sem depender de rodadas de investimento. Neste episódio do VTEX Live, Mariano Gomide de Faria, fundador e co-CEO da VTEX, conversa com Yuri Gricheno, fundador da Insider, sobre os bastidores da construção de uma marca forte, os desafios do varejo em um cenário de juros altos, a importância da rentabilidade, a expansão para lojas físicas e o impacto da Inteligência Artificial na operação de empresas de alto crescimento.

Jun 18, 2026Watch
16:30

[ES] VTEX LIVE #21 | El consumidor latinoamericano y el futuro del retail con Martín Aizaga (Newsan)

¿Cómo pasa un periodista a liderar el e-commerce regional de uno de los holdings más grandes de Argentina? En este episodio de VTEX Live, Yuriko Huayana conversa con Martín Aizaga, Head Regional de E-commerce de Newsan — el conglomerado argentino con presencia en electrónica, consumo masivo y beauty, con marcas propias y alianzas con LG, Motorola y P&G, entre otros. Grabado en el VTEX Day, Martín comparte cómo Newsan navega el conflicto de canales B2B y D2C, cómo el consumidor argentino prioriza el financiamiento por encima de todo, y por qué el comercio unificado ya no es una opción sino una necesidad. En este episodio: → La trayectoria de comunicador a líder de e-commerce → Cómo Newsan gestiona el conflicto de canales con retailers → El comportamiento del consumidor argentino: financiamiento, apertura comercial y nuevos hábitos → Por qué la experiencia ya superó al precio como diferencial → Comercio unificado: conectar B2B, D2C y físico en un solo ecosistema → El equilibrio entre vida profesional y familia — una conversación sin filtros "El límite es el cielo. Si otros lo están haciendo, ¿por qué yo no puedo?" — VTEX Live es el podcast de VTEX para líderes del comercio digital en Latinoamérica. Nuevos episodios cada semana. 🔔 Suscríbete para no perderte ningún episodio. — Patrocinado por AWS.

Jun 3, 2026Watch
24:48

[EN] VTEX LIVE #20 | CIA to CEO: Strategic Leadership and Decision-Making with Rupal Patel

In this episode of the VTEX podcast, host Alexandre Gusmão welcomes Rupal Patel, a former CIA intelligence officer, founder of the Global Leadership Lab, and author of "CIA to CEO". Sponsored by AWS, the conversation explores Patel's fascinating transition from the world of high-stakes international intelligence to the corporate sector, revealing how she applies her unique expertise to decision-making, influence, and leadership.12 Throughout the interview, Patel breaks down complex concepts into practical frameworks for business leaders: Decision-Making Under Uncertainty: Patel argues that there is no such thing as a "perfect" data set. Instead of waiting for complete information, successful leaders make a series of small, iterative decisions to gather more data and adjust their course.34 The Science of Influence: Sustainable influence requires a deep focus on the audience rather than just the message. Patel discusses the "case file" approach used at the CIA to understand what truly motivates an audience and how to tailor communication to resonate with them.56 Reading People and Groups: Debunking the myth that individuals are always easy to "read," Patel explains that it is often more effective to read the collective energy and tension of a group.7 Agility in Leadership: Patel shares how she learned to adapt her natural intensity to fit different business contexts. She highlights the importance of "leadership agility"—knowing when to be a calm anchor in chaos and when to provide high-energy motivation for a team.89 The Power of Thinking Time: As a final takeaway, Patel emphasizes the critical need for leaders to protect "unviable time" in their calendars for reflection. Stepping away from execution allows leaders to filter out the noise and make more confident, strategic decisions.1011 Join us for this deep dive into the intersection of intelligence and business, and discover how to lead with strategic clarity in any environment.

May 26, 2026Watch
27:55

[EN] VTEX LIVE #19 | Gokul Nair on Bridging IT, Business & Innovation at KitchenAid

Join us for an energized conversation recorded at VTEX Day in São Paulo featuring Gokul Nair, the CIO of KitchenAid. In this episode, Gokul shares his professional journey from his roots in India as an industrial engineer to leading technology for a global powerhouse like Whirlpool Corporation. Gokul discusses his "business-first" philosophy, emphasizing that modern IT leaders must act as business leaders with IT accountability rather than the other way around. Throughout the interview, he delves into the complexities of the current technological revolution, offering frameworks for navigating a market saturated with vendors and explaining why storytelling is a critical tool for aligning technology strategies with business growth. The discussion also covers the importance of data integrity for AI success and Gokul's personal insights on the power of curiosity, the value of mentorship, and the importance of giving back to society.

May 21, 2026Watch
21:38

[PT-BR] VTEX LIVE #18 | IA e omnicanalidade no varejo de moda com Riachuelo

Como grandes varejistas estão usando tecnologia para transformar a experiência de compra? Neste episódio do VTEX LIVE, Enio Garbin, Consumer Industry Leader LATAM na AWS, recebe Wellington José, Diretor de Tecnologia da Riachuelo, para uma conversa sobre inovação no varejo de moda, uso de inteligência artificial, cloud, omnicanalidade e novos canais de venda. O papo passa por temas como a evolução do e-commerce, o papel das lojas físicas em uma jornada cada vez mais digital, social commerce, personalização da experiência do consumidor e os desafios de escalar tecnologia em uma das maiores operações de moda do Brasil. Assista e veja como a Riachuelo está se preparando para o futuro do varejo. #VTEX #VTEXLive #Riachuelo #AWS #Varejo #Ecommerce #Omnichannel #InteligenciaArtificial #RetailTech

May 19, 2026Watch
22:23

[PT-BR] VTEX LIVE #17 | Dafiti está usando IA para reinventar o varejo de moda com Leandro Medeiros

No VTEX Day 2026, Mariano recebeu Leandro Medeiros, presidente da Dafiti no Brasil, para uma conversa franca sobre os bastidores de uma das maiores transformações digitais do varejo de moda na América Latina. Leandro compartilha como a Dafiti eliminou completamente seus estúdios físicos de produção de imagens — substituindo tudo por inteligência artificial — e o que isso significou em ganho de velocidade, eficiência e escala. A conversa também passa pelo posicionamento da Dafiti como a "casa das melhores marcas" (Mango, Gap, Adidas Originals), pelo cenário competitivo do mercado de moda online no Brasil e na América Latina, e pelo impacto real da IA tanto na redução de custos quanto na geração de valor para o negócio. Para quem está pensando em transformação digital, inovação com IA aplicada e o futuro do varejo — essa conversa é obrigatória. 🔗 Conheça o livro de Leandro Medeiros, Turnaround na Prática, coescrito com Luiz Fernando Pedrucci: https://www.manole.com.br/turnaround-na-pratica-1-edicao-como-reverter-crises-e-voltar-a-crescer/p

May 15, 2026Watch
39:13

[EN] VTEX LIVE #16 | Inside the Whole Foods Culture: John Mackey on Leading with Purpose

Join us for an exclusive deep-dive conversation with John Mackey, the visionary co-founder and former CEO of Whole Foods Market, live from the VTEX studio. In this episode, Mackey shares the untold stories behind one of the most successful retail journeys in history—from navigating a catastrophic flood that nearly bankrupt the company to leading a historic $13.7 billion merger with Amazon. *In this episode, we discuss:* * *The Power of Stakeholders:* How customers, employees, and suppliers saved Whole Foods from bankruptcy in its early days. * *The Amazon Merger:* The real reasons behind the acquisition and how Mackey fought to preserve the brand’s "soul" within a global giant. * *Decentralization vs. Efficiency:* Why empowering individual stores to innovate was the key to their creative success. * *The Future of Retail and AI:* How John is using AI in his new venture, Love Life, to revolutionize holistic health and longevity. * *Leadership with Love:* Why purpose and love are the most important elements of any successful business culture. "Money comes as a result of creating value for customers. Don't put the cart before the horse." — John Mackey _Special thanks to our partner AWS for powering this conversation and supporting the future of e-commerce!_ #VTEX

May 12, 2026Watch
46:48

[PT-BR] VTEX LIVE #15 | Por dentro da transformação digital do grupo Azzas 2154 com Mauricio Bastos

Como a IA muda a forma de vender, operar e crescer no varejo? Neste novo episódio do VTEX Live, Geraldo Thomaz, fundador e co-CEO da VTEX, conversa com Maurício Bastos, CTO do grupo Azzas 2154, sobre transformação digital, dados, omnichannel e o papel da intuição em decisões de negócio. Uma conversa direta sobre o que já está mudando no comércio e o que líderes precisam fazer agora para preparar suas operações para o futuro.

May 7, 2026Watch
25:18

Building Trust in the Age of Agentic AI: Sucharita Kodali on the Future of Retail Intelligence

Vice President and Principal Analyst at Forrester Research, Sucharita Kodali has spent over two decades helping global retailers, brands, and commerce leaders understand how technology drives real transformation. From her early years in retail operations to leading analysis at Forrester, she’s witnessed how innovation takes shape inside the world’s most competitive industries and why trust has always been the missing ingredient in most digital strategies. In this episode of VTEX Live, host Santiago Naranjo, Chief Revenue Officer of VTEX, sits down with Sucharita to explore how artificial intelligence is reshaping retail, ecommerce, and consumer goods industries. She explains how machine learning has long powered operations behind the scenes, why agentic AI in retail is still in its early stages, and how trust, governance, and human oversight remain the real levers of progress. Sucharita also shares her own AI toolkit from ChatGPT and Claude to creative platforms like Descript and reflects on how individual creators and small teams are now innovating faster than enterprise giants. If you’re a leader in retail, ecommerce, CPG, or digital commerce, this conversation offers a clear view into where AI truly meets retail reality and how to build the future of business on a foundation of trust. YouTube Chapters 00:00 Sucharita Kodali’s journey from retail to research 03:20 How AI has powered retail for decades 05:50 Generative vs agentic AI: what’s real today 09:22 Why trust is the hardest part of automation 13:26 Mission-led agents and the need for transparency 15:36 How Sucharita uses AI in her work and daily life 19:40 Advice for women leaders on building real connections 21:30 Closing reflections on trust and technology Resources: Sucharita Kodali LinkedIn [https://www.linkedin.com/in/sucharitamulpuru/] RahrBSG Website [https://go.forrester.com/] VTEX Website [https://vtex.com/en-us/]

Nov 26, 2025Watch
25:04

Bridging Cultures to Scale Global Commerce with Daniela Jurado Jabba

Executive Vice President of VTEX North America, Daniela Jurado Jabba, has spent a decade helping global retailers, brands, and B2B enterprises expand across continents, from Latin America and Europe to the United States. Her journey reflects the evolution of unified commerce, where local expertise, operational efficiency, and customer retention now define the future of growth. In this episode of VTEX Live, host Santiago Naranjo, Chief Revenue Officer of VTEX, speaks with Daniela about what it truly takes to scale in North America’s competitive market. She shares insights on composable commerce, how brands can unify their B2B and B2C channels, and why customer loyalty and delivery experience have become the new frontiers of profitability. Daniela also explores how technology enables brands to expand globally without losing local authenticity, why existing customers spend 67% more than new ones, and how leaders can balance innovation with cultural understanding. If you’re focused on digital transformation, commerce growth, and building a strong retail presence in North America, this episode delivers grounded strategies and global perspective from one of VTEX’s most experienced executives. YouTube Chapters 00:00 From Colombia to New York - Daniela’s global VTEX journey 02:48 Key differences between European and U.S. retail markets 05:53 How brands balance customer retention and operational efficiency 07:55 Modernizing B2B commerce and eliminating manual processes 10:00 Why composable commerce doesn’t require massive investment 13:21 Turning customer loyalty into a growth strategy 17:32 Lessons from an immigrant leader on local adaptation and trust 19:54 How global brands can scale through delivery and channel diversification 23:11 Upcoming VTEX events: NRF, ShopTalk, and B2B Online Resources: Daniela Jurado LinkedIn [https://www.linkedin.com/in/daniela-jurado-jabba/] VTEX Website [https://vtex.com/en-us/]

Nov 11, 2025Watch
23:00

Brewing Up B2B Success: Lessons from Jamie Golde’s Career Journey

Director of Ecommerce at RahrBSG, Jamie Golde has built a career spanning retail, hospitality, and now the craft brewing supply industry. From her decade at Best Buy during the rise of Amazon, to leading digital transformation at Radisson Hotels, and today helping brewers embrace ecommerce, Jamie has seen the commerce revolution from every angle. In this episode of VTEX Live, host Santiago Naranjo, Chief Revenue Officer, VTEX, sits down with Jamie to discuss why relationships still drive B2B commerce, how VTEX’s partnership model helps companies customize beyond one-size-fits-all platforms, and what challenges remain in areas like CMS and catalog management. Jamie also shares lessons from scaling ecommerce with millions of SKUs, the importance of confidence as a woman leader in male-dominated industries, and her advice for how VTEX can expand its presence in the US. If you’ve ever wondered what it takes to modernize B2B commerce, this episode shows why partnership, adaptability, and trust make all the difference. YouTube Chapters 00:00 Jamie Golde’s career journey: Best Buy, Radisson & RahrBSG 03:50 First impressions of VTEX Day 05:22 Why RahrBSG chose VTEX over other platforms 07:41 Building ecommerce culture in B2B teams 09:18 CMS and catalog challenges: what needs to improve 12:35 Lessons from scaling ecommerce at Best Buy 16:58 Growing as a woman leader and finding confidence in male-dominated industries 19:45 Why B2B is still relationship-driven 21:39 How VTEX can scale in North America 23:47 Closing reflections Resources: Jamie Golde LinkedIn: https://www.linkedin.com/in/jamie-golde/ RahrBSG Website: https://rarbg-official.com/ VTEX Website: https://vtex.com/en-us/

Oct 21, 2025Watch
23:41

From Amazon to VTEX: Alexandre Gusmão on the Art and Science of Product

Senior Director of Product Management at VTEX, Alexandre Gusmão has built a career across multiple countries and industries, from co-founding a digital investment startup in Brazil to leading personalization at Amazon Retail. Today, he guides VTEX’s product vision across 40+ countries and industries, helping brands decide what to standardize with SaaS and where to differentiate through unique experiences. In this episode of VTEX Live, host Santiago Naranjo, Chief Revenue Officer at VTEX, sits down with Alexandre to discuss how to balance SaaS and innovation, why prioritization is both an art and a science, and how to manage the competing demands of customers, sales, founders, and finance. Alexandre also shares how VTEX avoids the “glorified backlog manager” trap by hiring for domain depth, dogfooding its own platform, and keeping product teams close to customers through flagship programs. If you’ve ever wondered how a global commerce platform scales while still enabling unique customer value, this episode shows why clarity, extensibility, and vision make all the difference. YouTube Chapters 00:00 Candid open & conversation guardrails 02:10 Alexandre’s background and early career 04:01 Learning product by doing (design, eng, robo-advisory) 06:33 Why VTEX’s platform + ecosystem model clicked 08:35 SaaS vs. build: table stakes vs. differentiators 12:20 Prioritizing across regions and industries 17:06 Navigating stakeholders & competitive signals 20:29 Quantifying value to guide decisions 27:02 Lead with vision behind requests 28:08 VTEX Day DJ teaser Resources: Alexandre Gusmão LinkedIn: https://www.linkedin.com/in/alexandre-gusmao-7a232423/ VTEX Website: https://vtex.com/en-us/ If you enjoyed this episode, make sure to subscribe, rate, and review on: Apple: https://bit.ly/4fx2r8Q YouTube: https://bit.ly/3HrkHDE

Oct 7, 2025Watch
22:12

Start Before You’re Ready: Lessons from Netflix’s Co-founder

Before Netflix reinvented how the world consumes media, Marc Randolph learned the only skill that matters: start. In this episode of VTEX Live with VTEX CRO Santiago Naranjo, the Netflix co-founder and first CEO tears up the startup rulebook, arguing that MVPs are often still too big, validation should take 24 hours (not six months), and early teams must pour 95% of their energy into the one thing that moves the needle. He shares how Netflix fought creeping bureaucracy by pushing decisions to the people closest to the customer and why that culture, not a single product bet, became the real moat. If you’re waiting for certainty, you’re already behind. Listen to this episode of the VTEX Live podcast - the leading commerce podcast for retailers and brand manufacturers - for a ruthless blueprint for momentum: how to move faster, think bolder, and build a culture that compounds, so you can stop planning the perfect launch and start creating the next big thing. Episode Highlights 00:01:54 You’re probably getting it wrong 00:03:08 Don’t fall in love.. too soon 00:03:42 Validation hacking - test in 1 day! 00:05:52 The entrepreneur trap - getting comfortable with the uncomfortable 00:08:40 The role of entrepreneurial culture - building accidental bureaucracy. 00:11:46 The Netflix model at scale; managers have only two responsibilities 00:14:35 Don’t predict the way the world will move 00:17:49 Prioritize disconnecting from tech and connecting with people. 00:19:26 Pitching concept challenge is the failure to start Resources: Marc Randolph LinkedIn [https://www.linkedin.com/in/marcrandolph/] Netflix [https://www.netflix.com/] Santiago Naranjo LinkedIn [https://www.linkedin.com/in/santiago-naranjo-alvarez/]

Sep 23, 2025Watch
40:40

Suman Guha on Nation-Building, Global Commerce & Purpose-Driven Leadership at Tata Group

Suman Guha, Vice President at Tata Digital, oversees a $10B commerce portfolio across luxury, electronics, quick commerce, and fast fashion. With a career spanning SaaS leadership in the US and Europe, chief product roles at Tesco, and now driving transformation inside one of India’s largest conglomerates, Suman brings a rare global perspective. In this episode of VTEX Live, host Santiago Naranjo, President at VTEX for Latin America, sits down with Suman Guha, Senior Vice President at Tata Group, for a conversation on how Tata Group combines scale with social responsibility, dedicating 62% of profits to nonprofit initiatives, while operating in over 100 countries. Suman shares why culture is the glue in global partnerships, how emerging markets mirror each other’s growth patterns, and why the future of commerce lies in moving from channels to context. If you want to understand how one of the world’s most influential business groups blends agility, scale, and social responsibility, this episode delivers a rare perspective. YouTube Chapters 00:00 A 24-hour journey from Mumbai to VTEX Day 03:15 Calcutta roots, global career 05:38 Lessons from SaaS and commerce leadership 10:15 Family life and the realities of constant travel 12:04 Connecting emerging markets through shared growth 15:05 Tata Group’s 62% nonprofit commitment 19:44 India’s luxury commerce boom 23:55 Nation-building as a business mission 28:17 From channels to context in commerce 30:58 Culture as the foundation of global strategy 38:13 Advice for the next generation of leaders Resources: Suman Guha LinkedIn Tata Group Website If you enjoyed this episode, make sure to subscribe, rate, and review on: 👉 Apple Podcasts: https://bit.ly/3IenCQz 👉 Spotify: Link dropping soon! 👉 YouTube: https://bit.ly/3IgLkM7

Sep 9, 2025Watch
31:27

Julia Vater Fernández on Leading Two IPOs, Global Expansion & Putting LATAM on the Tech Map

Vice President of Investor Relations at VTEX, Julia Vater Fernández has built a career at the intersection of finance, ecommerce, and global expansion. From her early years at JPMorgan to private equity, and later taking part in two IPOs, Julia has navigated high-stakes growth while championing Latin America’s talent on the world stage. In this episode of VTEX Live, host Santiago Naranjo, Chief Revenue Officer at VTEX, sits down with Julia Vater Fernández for a conversation on what it takes to go public, expand globally, and build lasting trust in new markets. Julia shares lessons from being part of two IPOs, why timing and company maturity matter more than hype, and how to navigate market volatility without losing focus. She also explains VTEX’s approach to tailoring technology for different regions, the importance of diversifying revenue across geographies, and why trust is earned one relationship at a time. If you’ve ever wondered what it takes to go public and grow globally, this episode shows why focus, timing, and trust make all the difference. YouTube Chapters 00:00 From JPMorgan to IPO leadership in LATAM 03:55 Falling in love with retail and ecommerce 05:48 The pull to join VTEX 08:57 IPO stress and why maturity matters 10:34 Navigating market volatility with discipline 13:07 Proving VTEX’s model in the US and Europe 17:23 The IPO pricing war room moment 19:42 What moves the stock price - inside vs. outside forces 22:52 Diversifying revenue to protect against FX and regional risk 25:23 Tropicalizing technology for global markets 29:55 Why trust is the ultimate sales driver Resources: • Julia Vater Fernández LinkedIn [https://www.linkedin.com/in/julia-vater-fern%C3%A1ndez-9413275b/] • VTEX Website [https://vtex.com/en-us/] If you enjoyed this episode, make sure to subscribe, rate, and review on: Apple: https://bit.ly/41UJ2sE YouTube: https://youtu.be/H53ovIUD53k

Aug 28, 2025Watch
29:58

Why Retail Experience Beats an MBA: Lessons from Jamal Hamad

Senior Vice President at RONA, Jamal Hamad has spent over three decades transforming some of the most iconic brands in retail. From his early days in a family-run supermarket to 32 years at Home Depot and now leading change at RONA, Jamal brings a lifetime of lessons in leadership, customer experience, and digital transformation. In this episode of VTEX Live, host Santiago Naranjo, Chief Revenue Officer at VTEX for Latin America, sits down with Jamal Hamad for a powerful conversation on change management, technology adoption, and the human side of innovation. Jamal shares why 85% execution with emotional buy-in beats 100% without it, how a flooded demo call led RONA to choose VTEX, and why the future of commerce will be won through emotional connection, not just operational efficiency. If you’re building digital platforms, leading transformation, or navigating the future of B2B, this episode is a masterclass in leading with heart, strategy, and vision. YouTube Chapters: 00:00 Jamal’s first time in Brazil and a soccer-loving family 02:03 32 years of retail: From family store to Home Depot 03:53 Leaving Home Depot for a new challenge at RONA 05:18 Learning IT on the job, and leading transformation 07:23 Coffee, AOV, and customer experience as the metric 09:04 Why 85% execution + buy-in beats 100% perfection 11:15 People over process: The real secret to success 13:37 Advice for young talent: Fail fast, dream big 18:46 The flooded demo call that sold Jamal on VTEX 24:55 Culture over code: Why relationships beat tech 26:52 AI, B2B, and the next 5 years of retail innovation 30:31 Emotional connection is the new retail differentiator Resources: Jamal Hamad on LinkedIn - https://www.linkedin.com/in/jamalhamad/ RONA Official Website - https://www.rona.ca/en VTEX website - https://vtex.com/en-us/ VTEX Day - https://vtexday.vtex.com/en/ If you enjoyed this episode, make sure to subscribe, rate, and review on: Apple: https://bit.ly/3Jpl6r6 YouTube: https://bit.ly/3JrCV92

Aug 22, 2025Watch
20:09

Shane Parrish on Clear Thinking, Emotional Mastery & Decision-Making That Matters

Founder of Farnam Street and Author of Clear Thinking, Shane Parrish has built a global reputation for helping leaders think clearly when it matters most. From his years in Canada’s intelligence community to writing Clear Thinking, Shane has spent decades studying how decisions really get made, and how to make better ones. In this episode of VTEX Live, host Mariano Gomide, Founder & Co-CEO of VTEX, sits down with Shane Parrish for a conversation on emotional mastery, decision-making, and leadership in uncertain times. Shane shares why emotional mastery matters more than ever, how slowing down can speed up success, and what great leaders do differently when making big decisions. He also explains why his book Clear Thinking went through three rewrites, how decision journals help teams, and why slowing down is really about getting the direction right. If you’ve ever felt overwhelmed by decisions or unsure when to slow down, this episode shows why clear thinking, not constant motion, is what drives real progress. YouTube Chapters 00:00 VTEX’s beginnings, from 70 people to a stage for Barack Obama 01:45 Why unifying Brazil’s tech industry mattered for global impact 03:10 Shane’s first impressions of Brazil and its energy 04:05 Emotional mastery and why it matters for better decisions 06:40 How emotions shape and sometimes sabotage our choices 08:24 The three rewrites that shaped Clear Thinking into a bestseller 10:15 What Shane learned from years in Canada’s intelligence community 11:05 Decision journals, delegation, and developing better teams 13:59 Expertise vs. coasting: Why doing the work matters 16:15 Speed vs. velocity, how slowing down can speed things up 18:10 Navigating volatility, interest rates, and global uncertainty 19:55 The mindset shift every leader needs for the future Resources: Shane Parrish LinkedIn (https://www.linkedin.com/in/shane-parrish-050a2183/?originalSubdomain=ca) Farnam Street (FS) (https://fs.blog/about/) Clear Thinking (Book) (https://ia801209.us.archive.org/0/items/clear-thinking/ClearThinking.pdf) If you enjoyed this episode, make sure to subscribe, rate, and review on: Apple: https://bit.ly/4fx2r8Q YouTube: https://bit.ly/3HrkHDE

Aug 7, 2025Watch
28:37

Manchester City x VTEX: The Future of Digital Fan Experience

Filmed at Etihad Stadium, this exclusive interview brings together Greg Swimer (CTO, Manchester City) and Santiago Naranjo (CRO, VTEX) to discuss how Manchester City is scaling digital fan engagement through technology and ecommerce. Topics discussed: - The digital fan journey - Global commerce strategy - The VTEX x Manchester City partnership #GiveYourAll #VTEX #ManCity #DigitalCommerce #DigitalFanExperience #HighPerformance

Jul 30, 2025Watch
30:27

The Human Factor Behind AI, Innovation, and Global Impact with Rama Theekshidar | VTEX Live

A VTEX Live podcast featuring Rama Theekshidar, Chief Digital Officer at U.S. Electrical Services, and one of the most human-centric minds leading digital innovation in the B2B space today. Access this and more episodes of VTEX Live on Apple Podcasts or Spotify What if innovation wasn’t about building faster, but thinking deeper? In this episode of VTEX Live, Rama Theekshidar joins Santiago for a powerful conversation that goes beyond tech to explore mindset, mission, and the future of work. Born in India, educated in France, and now driving digital transformation in the US, Rama shares how the immigrant experience shaped his perspective and why that global lens is a superpower in business. Rama dives into his approach to product strategy, why he always starts with people instead of platforms, and how he decides when to build, buy, or partner. He breaks down why fill rate is more important than inventory turnover, how to use AI for real customer impact, and why cost-cutting isn’t a strategy, differentiation is. You’ll also hear why Rama sees AI not as a replacement for humans, but as an amplifier for human potential, and how businesses can grow by making their people more productive, not just fewer. Whether you’re building in B2B, leading a digital team, or rethinking your roadmap in the age of AI, this episode is a reminder that technology moves fast, but human insight is what moves business forward. Chapters: 00:00 Intro 00:35 Rama’s first visit and thoughts on innovation rooted in Brazil 02:21 How growing up in India shaped Rama’s drive 03:10 From India to France to Texas: Chasing discomfort, culture, and learning 04:26 Why love and learning fuel ambition 05:49 The Immigrant Edge: Seeing the world differently and adapting fast 08:13 Quick fire! Coffee or tea? Cloud or on-premise? Build or buy? 09:22 How Rama decides what to build, buy, or partner 11:28 Fill Rate vs Inventory Turnover: Why customer trust matters most in distribution 13:52 The real role of AI 19:07 Cost-Cutting Isn’t Strategy: Differentiation is what wins 22:52 What AI can’t replace 25:11 Rama’s advice to the next generation of global leaders 28:16 Energy, creativity, and collaboration will always win 🔔 Subscribe for more powerful conversations on leadership, strategy, and the future of commerce. 👉 Full VTEX Live Podcast Playlist: https://www.youtube.com/playlist?list=PLiM-nlQNKu6WHfd4fe2NZP9U63Obr0o5Q 🎙️ Follow us: @VTEX-Global 🔗 Explore more at www.vtex.com VTEX | The commerce suite of choice for bold CIOs and CEOs globally #VTEXLive #TheRightThing #AILeadership #PurposeDrivenTech #FearlessLeadership #USESI #TechMindset #BusinessGrowth #DigitalCommerce #EmpowerPeople

Jul 24, 2025Watch
46:25

Mariano Gomide de Faria and David Schonthal discuss innovation on post-NRF panel

During a post-NRF 2022 panel, Mariano Gomide de Faria, co-CEO and co-founder of VTEX, discuss innovation, consumer behavior and overcoming blockers with David Schonthal, Entrepreneurship Professor at the Kellogg School of Management and best-selling author.

Feb 11, 2022Watch