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Why is a whole generation trusting a supermarket's own brand more than names that have been on the shelf for decades? And what does that have to do with how a company gets ready to grow outside its home market?
In this episode of VTEX LIVE, Santiago Naranjo, CRO at VTEX, talks with Albert Davidoglu, who spent 14 years at Unilever before taking over as CEO at MacroMex, a Romanian distribution and food production company that does more than 200 million euros in revenue. Albert explains how he's taking MacroMex beyond Romania, backed by technology and one simple rule: never depend on a single customer or product.
He walks through how MacroMex builds resilience into its supply chain by sourcing the same ingredients, like potatoes and meat, from different geographies, and why looking after suppliers and the customer experience is what keeps growth going over time. He also talks about the shift in retail private labels, now seen by younger consumers as real brands, and makes the case that AI should be used to make people more productive, not to replace them.
