About this video
Description
Executive Vice President of VTEX North America, Daniela Jurado Jabba, has spent a decade helping global retailers, brands, and B2B enterprises expand across continents, from Latin America and Europe to the United States. Her journey reflects the evolution of unified commerce, where local expertise, operational efficiency, and customer retention now define the future of growth.
In this episode of VTEX Live, host Santiago Naranjo, Chief Revenue Officer of VTEX, speaks with Daniela about what it truly takes to scale in North America’s competitive market. She shares insights on composable commerce, how brands can unify their B2B and B2C channels, and why customer loyalty and delivery experience have become the new frontiers of profitability. Daniela also explores how technology enables brands to expand globally without losing local authenticity, why existing customers spend 67% more than new ones, and how leaders can balance innovation with cultural understanding.
If you’re focused on digital transformation, commerce growth, and building a strong retail presence in North America, this episode delivers grounded strategies and global perspective from one of VTEX’s most experienced executives.
YouTube Chapters
00:00 From Colombia to New York - Daniela’s global VTEX journey
02:48 Key differences between European and U.S. retail markets
05:53 How brands balance customer retention and operational efficiency
07:55 Modernizing B2B commerce and eliminating manual processes
10:00 Why composable commerce doesn’t require massive investment
13:21 Turning customer loyalty into a growth strategy
17:32 Lessons from an immigrant leader on local adaptation and trust
19:54 How global brands can scale through delivery and channel diversification
23:11 Upcoming VTEX events: NRF, ShopTalk, and B2B Online
Resources:
Daniela Jurado LinkedIn [https://www.linkedin.com/in/daniela-jurado-jabba/]
VTEX Website [https://vtex.com/en-us/]
