About this video
Description
Vice President and Principal Analyst at Forrester Research, Sucharita Kodali has spent over two decades helping global retailers, brands, and commerce leaders understand how technology drives real transformation. From her early years in retail operations to leading analysis at Forrester, she’s witnessed how innovation takes shape inside the world’s most competitive industries and why trust has always been the missing ingredient in most digital strategies.
In this episode of VTEX Live, host Santiago Naranjo, Chief Revenue Officer of VTEX, sits down with Sucharita to explore how artificial intelligence is reshaping retail, ecommerce, and consumer goods industries. She explains how machine learning has long powered operations behind the scenes, why agentic AI in retail is still in its early stages, and how trust, governance, and human oversight remain the real levers of progress. Sucharita also shares her own AI toolkit from ChatGPT and Claude to creative platforms like Descript and reflects on how individual creators and small teams are now innovating faster than enterprise giants.
If you’re a leader in retail, ecommerce, CPG, or digital commerce, this conversation offers a clear view into where AI truly meets retail reality and how to build the future of business on a foundation of trust.
YouTube Chapters
00:00 Sucharita Kodali’s journey from retail to research
03:20 How AI has powered retail for decades
05:50 Generative vs agentic AI: what’s real today
09:22 Why trust is the hardest part of automation
13:26 Mission-led agents and the need for transparency
15:36 How Sucharita uses AI in her work and daily life
19:40 Advice for women leaders on building real connections
21:30 Closing reflections on trust and technology
Resources:
Sucharita Kodali LinkedIn [https://www.linkedin.com/in/sucharitamulpuru/]
RahrBSG Website [https://go.forrester.com/]
VTEX Website [https://vtex.com/en-us/]
