Commerce Talk

[EN] VTEX LIVE #30 | Leadership lessons from Ulta Beauty to Foot Locker | Mary Dillon

VTEXAug 11, 202630:09

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What's the difference between leading a company through hypergrowth and leading one through a turnaround? And how do you make big decisions without ever having the full picture? In this episode of VTEX LIVE, Mary Dillon, who spent three years as CEO of Foot Locker and, before that, led Ulta Beauty for nearly a decade, talks with Alexandre Gusmão, VP of Product at VTEX, about what changed between those two very different moments in her career. Under Mary, Ulta Beauty grew into one of the largest beauty retailers in the United States, while Foot Locker went through a transition period and is now owned by Dick's Sporting Goods. Mary walks through the three things she relies on before making a hard call: a team that thinks past its own function, a clear read on the upside and downside, and gut instinct as the last check, not the first. She talks about closing stores during the pandemic while keeping employees paid through the transition, what it takes to earn a team's trust when you didn't hire them, and why brands need both direct-to-consumer and multi-brand retail rather than one or the other. Thanks to AWS for sponsoring this episode of VTEX LIVE.