About this video
Description
Vice President of Investor Relations at VTEX, Julia Vater Fernández has built a career at the intersection of finance, ecommerce, and global expansion. From her early years at JPMorgan to private equity, and later taking part in two IPOs, Julia has navigated high-stakes growth while championing Latin America’s talent on the world stage.
In this episode of VTEX Live, host Santiago Naranjo, Chief Revenue Officer at VTEX, sits down with Julia Vater Fernández for a conversation on what it takes to go public, expand globally, and build lasting trust in new markets. Julia shares lessons from being part of two IPOs, why timing and company maturity matter more than hype, and how to navigate market volatility without losing focus. She also explains VTEX’s approach to tailoring technology for different regions, the importance of diversifying revenue across geographies, and why trust is earned one relationship at a time.
If you’ve ever wondered what it takes to go public and grow globally, this episode shows why focus, timing, and trust make all the difference.
YouTube Chapters
00:00 From JPMorgan to IPO leadership in LATAM
03:55 Falling in love with retail and ecommerce
05:48 The pull to join VTEX
08:57 IPO stress and why maturity matters
10:34 Navigating market volatility with discipline
13:07 Proving VTEX’s model in the US and Europe
17:23 The IPO pricing war room moment
19:42 What moves the stock price - inside vs. outside forces
22:52 Diversifying revenue to protect against FX and regional risk
25:23 Tropicalizing technology for global markets
29:55 Why trust is the ultimate sales driver
Resources:
• Julia Vater Fernández LinkedIn [https://www.linkedin.com/in/julia-vater-fern%C3%A1ndez-9413275b/]
• VTEX Website [https://vtex.com/en-us/]
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YouTube: https://youtu.be/H53ovIUD53k
