What it does
Shoppers move from product discovery or assisted recommendations to payment inside the same webchat experience. The checkout step is embedded in the conversation, eliminating the redirect that typically causes drop-off at the highest-intent moment of the journey.
Benefits
- Lower cart abandonment: Keeps shoppers inside the assisted journey through the final purchase step.
- Higher assisted conversion: Captures revenue at peak intent, before the shopper disengages.
- Better mobile experience: Removes friction on the most drop-off-prone device and channel.
- Measurable ROI: Makes the impact of AI and sales agents directly traceable to completed transactions.
How to use
Enable Conversational Checkout through the CX Platform settings in VTEX Admin. Configure checkout behavior and payment options from the same panel.
