What it does
When a shopper abandons a cart, the feature automatically sends an official Meta-approved WhatsApp template to re-engage them. The recovery flow resumes inside the conversation, where the shopper retains context and intent, and can review the cart and select a payment method without leaving WhatsApp.
Benefits
- Incremental revenue recovery: Recovers purchases that would otherwise be lost after abandonment.
- Fully conversational recovery: No redirects — the shopper resumes the journey where they already are.
- Payment-ready flow: The template is designed to move directly from re-engagement to checkout completion.
How to use
Enable Official Meta Template for Cart Recovery through the CX Platform settings in VTEX Admin. Cart abandonment triggers and template configuration are managed from the same panel.
