Q3 digital playbooks

Watsco's ecommerce hit 37% of sales — and Wesco is running AI on its own data lake

Q3 earnings season is under way, and two distributors' results offer a close look at what digital looks like inside a major distributor. Watsco's ecommerce business now accounts for 37% of its sales and keeps growing faster than the company overall, while Wesco is running generative and agentic AI applications on a new data platform as it sells into the AI data-center build-out. This issue reads both through the digital lens: what the channels and platforms actually look like, and what they mean for your own roadmap. If you're benchmarking your own ecommerce mix, or building the data foundation for AI, this one's for you.

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01

The Big Picture

The Big Picture

Data & AI

Wesco sells into the AI build-out — and runs AI on its own data

Wesco is doing two things at once: selling into the AI build-out and using AI to run its own business. On the demand side, data-center sales rose about 55% to $1.8 billion in Q3 — roughly 23% of trailing-twelve-month sales — while sales outside data centers grew 7%. On the digital side, management says Wesco is expanding a digital platform designed to connect its businesses and make better use of transaction, customer, and supplier data. Its CEO says generative and agentic AI applications are now running on the company's new tech stack, against the large data set in its data lake. The scale of the build is visible in the numbers: Wesco booked $65.5 million of digital transformation costs in the first nine months of 2026, up from $24.1 million in the same period a year earlier.

$1.8B

Wesco's Q3 data-center sales, up about 55% — roughly 23% of trailing-twelve-month sales

The takeaway for your team: the AI applications sit on a centralized data repository. The foundation comes first.

Ecommerce

Watsco's ecommerce reached 37% of sales — and keeps outgrowing the company

Watsco's digital business is the story inside its Q3 results. Ecommerce sales reached $2.75 billion over the trailing twelve months — 37% of sales — and grew 12% over the first nine months of 2026 (10% in the third quarter alone), outpacing overall revenue growth. Adoption varies widely by market: in some markets, ecommerce penetration reaches 60–70%. Contractors are also selling through Watsco's OnCallAir platform, which let them present about 351,000 proposals to homeowners over the last year, representing roughly $2 billion in gross merchandise value, up 14%. Watsco says its digitally enabled customers continue to outperform broader industry and customer metrics.

37%

of Watsco's sales over the last 12 months came through ecommerce ($2.75 billion)

The takeaway for your team: the spread between Watsco's 37% average and its 60–70% markets shows how much ecommerce adoption can vary inside a single company.

02

The Read

What the quarter is telling the channel

Synthesis

Two distributors, two digital playbooks

Put the two together and the contrast is useful for anyone building their own roadmap. Watsco's digital business is customer-facing: ecommerce, mobile apps, and a quoting platform that contractors use with homeowners. Its results show how large that channel can become, and how unevenly it's adopted. Wesco's is internal: a data platform and AI applications running on top of it, built while the company sells into the AI data-center build-out. The starting points differ, but both treat digital as an operating layer rather than a storefront. For the distributors reporting over the next two weeks, the digital lines worth watching are the same ones: how much of sales flows through ecommerce and eProcurement, how adoption varies across markets, and what data foundation the AI work depends on.

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