8.1%
YoY growth on Black Friday 2024 — above the industry average
8 months
Migration from Adobe Magento to VTEX
3 → 1
Separate ecommerce sites consolidated into a unified platform
Grocery
H MART is serving up a fresh take on commerce with VTEX.
H Mart had built a loyal customer base across hundreds of stores. But their ecommerce told a different story: three separate Magento sites, fragmented operations, and no unified cart. In eight months, VTEX consolidated it all — one platform, one customer experience, and 8.1% year-over-year growth on Black Friday 2024.
Trusted by leading retailers
One platform for America's largest Asian-American supermarket chain
H Mart is the largest Asian-American supermarket chain in the United States, with a fiercely loyal customer base and a reputation built on the in-store experience. Before VTEX, their ecommerce ran across three separate Magento sites — one for dry goods, one for fresh products, one for gifts — each operating independently, each adding friction. The migration to VTEX consolidated all three into a single composable platform in eight months: one cart, one inventory view, one team managing it all. On Black Friday 2024, H Mart grew 8.1% year-over-year — above the industry average.
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A platform built around the complexity of grocery commerce.
The consolidation challenge H Mart faced isn't unique to retail, but grocery makes it harder. Fresh products, dry goods, and specialty gift items don't just have different SKUs — they have different fulfillment models, different shipping constraints, and different customer expectations. Running those across three separate Magento sites had worked until it didn't. VTEX gave H Mart a single operational layer under all three categories: one catalog, one cart, one set of trade policies that could be configured by region. The migration took eight months. Customers can now add shelf-stable and fresh items to the same cart, with real-time inventory visibility across every product type. The regional complexity was just as important. H Mart doesn't offer in-store pickup — the in-store experience is part of the brand — but they operate distinct fulfillment models by geography. VTEX's franchise account and trade policy features handle this automatically: a customer entering a New Jersey or New York zip code sees only what's stocked and available for their region. In California, the logistics module powers a full pick-and-pack operation. The VTEX promotions engine added another layer of control, letting the team manage logistically demanding scenarios — like capping quantities on 40-pound bags of rice — without custom development. The result is an ecommerce operation that can scale without adding operational complexity.
Get the full story.01
Challenge
Three separate Magento sites meant three separate catalogs, three separate customer experiences, and an operations team stretched across all of them. Customers shopping for dry goods, fresh products, and gifts had no unified cart and no shared inventory visibility. As H Mart's ecommerce ambitions expanded — new fulfillment regions, increasingly complex promotions, heavier volumes — the fragmented architecture became a hard ceiling on what was possible.
02
Solution
H Mart migrated from Adobe Magento to VTEX's composable commerce platform in eight months, consolidating three separate sites into one. VTEX's franchise account and trade policy capabilities enabled geolocation-based product visibility — customers entering a zip code in New Jersey or New York see only what's available in their region, while California operates a full pick-and-pack fulfillment model. VTEX's promotions engine gave the team control over complex scenarios: capping shipping weights on heavy items like 40-pound bags of rice, managing fragile goods, and running bundle promotions without custom development work.
03
Results
H Mart now operates a unified ecommerce platform across all product categories, with real-time inventory visibility and seamless order fulfillment. On Black Friday 2024, they grew 8.1% year-over-year — above the industry average. Fulfillment centers in New Jersey, New York, and California anchor planned expansion into additional regions. On the roadmap: headless checkout architecture to accelerate iteration and deliver a digital experience as distinctive as the one in-store.
Why it worked
A platform built around the complexity of grocery commerce.
Get the full story →Three sites into one in eight months
VTEX consolidated H Mart's three separate Magento storefronts — dry goods, fresh products, and gifts — into a single composable platform in eight months, with one cart, one inventory view, and one team managing it all.
Geolocation-based regional fulfillment
VTEX's franchise account and trade policy capabilities automatically surface the right products for each region — New Jersey and New York customers see regionally stocked inventory, while California runs a full pick-and-pack fulfillment model.
Promotions engine built for grocery complexity
VTEX's promotions engine gave H Mart control over logistically demanding scenarios — capping shipping weights on 40-pound bags of rice, managing fragile goods, and running bundle promotions — all without custom development work.
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