26
Sites on VTEX globally
30 days
To measurable results post-launch
1
Composable backbone across all markets
D2C Commerce
KitchenAid turned up the heat on digital commerce with VTEX.
After proving a composable architecture across 25 VTEX storefronts across the globe, KitchenAid made a decisive call: bring that global backbone to the U.S., their most competitive market. They scaled what worked around the world — and saw measurable results within 30 days of launch.
Trusted by leading consumer brands
One global architecture. One decisive call.
KitchenAid knew it was time to turn up the heat on their U.S. ecommerce operation — they were managing a fractured ecosystem, siloed tools, and a pace of change that couldn't keep up with market expectations. The brand was already running 25 VTEX storefronts globally and seeing what a unified, composable architecture could deliver. It was time to make a decisive change and unify their digital commerce under one global backbone — starting with the U.S.
"We made a decisive call: to build one global composable backbone capable of supporting innovation across all our markets."
Read the full KitchenAid story.
See how KitchenAid unified their global commerce on one composable backbone — the strategy, architecture, and results in full detail.
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Headless checkout. Native infrastructure. Built for speed and control.
KitchenAid's U.S. implementation centers on a headless checkout — designed and owned by KitchenAid — sitting on top of VTEX's native payment, compliance, and fraud prevention infrastructure. This separation of concerns gives the brand full control of the customer-facing experience without owning the infrastructure risk beneath it. VTEX IO connects the integrations modern consumers expect — BNPL options, localized tax logic, fraud screening — while the native OMS and promotions engine give merchandising real-time control over upsell flows and pricing. ERP, PIM, analytics, and pricing all connect through VTEX as a single integration layer, replacing point-to-point complexity with a platform built for both speed and enterprise reliability.
Get the Full Story →"Together, we built an architecture that balances speed, flexibility, and enterprise reliability — and the business impact was immediate."
01
Challenge
KitchenAid's U.S. digital ecosystem was fragmented. Siloed tools and rigid processes meant new features could take months to launch; far too slow for a 100-year-old premium brand competing in its most important market.
02
Solution
The team implemented one global composable backbone in the U.S.: a headless checkout experience on VTEX's native payment, compliance, and fraud infrastructure, with ERP, PIM, analytics, and pricing all connected through a single layer.
03
Results
Within 30 days of the U.S. launch in June 2025, KitchenAid saw increases in conversion rate, engraving sales, and overall performance metrics.
Why it worked
Enterprise commerce capabilities built around KitchenAid's global operating reality.
Get the full story →Headless checkout on native infrastructure
KitchenAid owns the customer-facing checkout experience while VTEX handles payment processing, compliance, and fraud prevention — giving the brand speed and control without the infrastructure burden.
One global composable backbone
With 26 storefronts running on VTEX globally, KitchenAid operates from a single unified architecture — enabling consistent innovation velocity across every market without duplicating infrastructure.
Speed to market
VTEX IO integrations for BNPL, localized tax, and fraud screening — combined with native OMS and promotions — gave KitchenAid measurable results within 30 days of the U.S. launch.
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