45%
Faster ordering process
30%
Reduced manual work
24/7
Dealer self-service access
Case Study · Manufacturing & Distribution
Pierce Manufacturing is firing on all cylinders with VTEX.
See how America's leading fire apparatus manufacturer modernized complex dealer commerce, reduced manual work, and created a scalable path for enterprise B2B growth.
Trusted by enterprise manufacturers and distributors
See how Pierce simplified complex B2B commerce.
Pierce Manufacturing supports a global network of dealers responsible for servicing 70,000+ fire trucks. Their legacy parts platform worked—until the demands of dealer-specific pricing, custom account hierarchies, and quoting workflows made it unsustainable. Pierce needed to consolidate and streamline the entire dealer journey onto a single, composable platform. VTEX provided the flexible commerce foundation to do it.
"With VTEX's modular architecture, we have a user portal, an electronic parts catalog, a content management system, microsite functionality, and more. This allows us to manage one site instead of multiple software products, creating a seamless customer experience."
Download the Pierce customer story.
See how Pierce simplified complex B2B commerce—the strategy, integrations, and results in full detail.
VTEX respects your privacy. We'll use your information to send you the case study and relevant content. Unsubscribe any time.
How Pierce transformed their dealer experience.
By replacing their rigid legacy catalog with VTEX, Pierce Manufacturing delivered a high-performance commerce platform built for the complex realities of their distribution network.
Get the Full Story →"With a unified vision and joint execution, we've established for Pierce an ecommerce architecture that is tightly integrated and orchestrated with enterprise operations. Built on this strong foundation is a digital portal poised to serve and delight Pierce's aftermarket dealers for many years to come."
01
Challenge
Pierce's legacy platform couldn't scale to meet the complexity of its dealer network. Custom pricing, BOM access, and quoting workflows required constant manual customization as dealer requirements grew.
02
Solution
VTEX gave Pierce a composable B2B commerce foundation with dealer self-service, flexible account structures, and integrations that keep commerce data connected to core systems.
03
Results
The modernized dealer experience helped accelerate ordering by 45%, reduce manual work by 30%, and create a scalable commerce model that can support continued B2B growth.
Why it worked
Enterprise commerce capabilities built around Pierce's operating reality.
Read implementation details →Dealer self-service
Dealers can access orders, quotes, and account tools on demand—reducing operational dependency on Pierce's internal support teams and giving each dealer role a tailored experience.
ERP and system integrations
Commerce workflows connect with core backend systems so dealer-facing data stays current across pricing, BOM, quoting, and account management—with built-in redundancy if the ERP goes down.
Flexible pricing and accounts
Custom pricing rules, permissions, roles, and multi-tier account hierarchies give Pierce the control required for complex B2B commerce—without requiring custom development for each dealer.
Ready to modernize your B2B commerce operations?
Join leading manufacturers who scale their digital channels with VTEX's complete, composable commerce platform.
Talk to a commerce expert →