180
Years in business
90%
B2B sessions using Quick Order
20,000+
Units per bulk order
B2B Commerce
VTEX had the right tools for Stanley Black & Decker.
For a 180-year-old tools company selling to everyone from individual contractors to global distributors, running separate B2C and B2B storefronts meant twice the complexity and half the agility. With VTEX and implementation partner Clouda, they unified on a single platform built to handle bulk procurement, multi-country compliance, and enterprise integrations — all at once.
Trusted by leading manufacturers and distributors
Modern commerce for the complexity of industrial B2B.
Stanley Black & Decker's B2B buyers don't shop like consumers. They submit orders through procurement systems, need pre-authenticated sessions, place bulk orders of 20,000+ units, and operate under strict trade compliance rules. When the team set out to unify their consumer and wholesale channels on a single platform, they needed something that could handle all of it — without rebuilding for every market or buyer type.
"Because of VTEX's flexibility and the team's creativity and foresight, we're able to make these adjustments without much pain at all on the customer's side, and that feeds innovation."
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A commerce architecture built for industrial buyers.
A single Stanley Black & Decker B2B transaction can involve 20,000+ units across multiple SKUs, scheduled across future delivery windows, submitted by a buyer who arrives via a procurement integration — session pre-authenticated, catalog pre-loaded in cart. That's before accounting for 14 EU-specific trade policies, two parallel ERP systems, and an account hierarchy spanning regional distributors, national chains, and individual contractors. Most platforms aren't designed for this. VTEX is. VTEX and Clouda delivered with a composable-and-complete approach: native B2B Suite for account management, pricing hierarchies, and quoting; VTEX IO for custom workflows like spreadsheet-based bulk ordering; and Connected Commerce via Punchout2Go for procurement system integration. Because it runs on a single VTEX instance, the consumer and B2B experiences share the same catalog, promotion engine, and OMS — with no duplication of data or overhead.
Get the Full Story →"The value in this is that it's not only going to save us and our customers significant time and effort in the ordering process, but we believe this will reduce costs and increase our efficiency. With the approach we're taking, instead of having a .com site and a B2B site, we're merging them into one connected commerce experience."
01
Challenge
Separate B2B and B2C storefronts meant duplicated effort and limited agility. And standard ecommerce platforms weren't built for the complexity of industrial procurement: pre-authenticated sessions, bulk ordering, 14 EU trade policy configurations, and dual ERP systems across geographies.
02
Solution
Working with implementation partner Clouda, Stanley Black & Decker consolidated onto a single VTEX instance. The VTEX B2B Suite handled account hierarchies, pricing, and quoting. VTEX IO enabled bulk order uploads and guided selling. And a Connected Commerce integration via Punchout2Go let procurement buyers place orders directly from their enterprise systems.
03
Results
Quick Order — purpose-built for buyers who know exactly what they need — now drives over 90% of B2B sessions. Procurement buyers complete orders without ever leaving their enterprise system. And with JD Edwards and SAP running in parallel across geographies, the team can extend into new markets without rearchitecting.
Why it worked
Enterprise B2B capabilities built around industrial buying reality.
Get the full story →B2B Suite for complex account structures
Native account hierarchies, pricing tiers, and quoting workflows handle the full complexity of distributor, national chain, and contractor relationships — all on a single platform.
Quick Order and bulk procurement
VTEX IO-powered Quick Order lets buyers upload spreadsheets of 20,000+ SKUs in a single session — now driving over 90% of all B2B sessions on the platform.
Connected Commerce via Punchout2Go
Procurement buyers place orders directly from their enterprise ERP or eProcurement system — session pre-authenticated, catalog pre-loaded — without ever leaving their own tools.
Ready to modernize your B2B commerce operations?
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