Gartner® Emerging Market Quadrant™

VTEX Recognized as a Specialist in the Gartner® Emerging Market Quadrant for AI Agents for Marketing — Startup Vendors

The Future of AI-Native Marketing Is Agentic

VTEX has been recognized as a Specialist in the Gartner® Emerging Market Quadrant for AI Agents for Marketing — Startup Vendors, reflecting our vision for AI-powered commerce experiences that connect marketing, customer engagement, and digital commerce into a single intelligent platform.

As organizations move beyond traditional automation toward autonomous AI agents, VTEX is helping brands create personalized, conversational, and revenue-generating customer experiences across every stage of the commerce journey.

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Gartner Emerging Market Quadrant for AI Agents for Marketing — Startup Vendors, 2026

Gartner says…

AI agents are currently emerging in digital commerce but are expected to become a standard capability in vendor solutions within the next two years.

Gartner® Hype Cycle™ for Digital Commerce, 2026 →

AI Agents Are Transforming Digital Marketing

Generative AI has quickly evolved from a productivity tool into an execution engine. The next phase is the rise of AI agents — intelligent software capable of understanding objectives, making decisions, coordinating tasks, and taking action with human oversight.

For marketers, these agents promise to automate:

Customer acquisition
Personalized product discovery
Campaign optimization
Content generation
Customer engagement
Performance analysis
Journey orchestration

Rather than simply assisting marketers…

AI agents increasingly operate as digital teammates that continuously optimize customer experiences. Instead of executing isolated tasks, they can understand business objectives, recommend actions, automate workflows, and continuously optimize results.

For commerce organizations, this creates opportunities to improve both customer experience and operational efficiency.

Why This Matters for Commerce Organizations

Commerce leaders are under increasing pressure to deliver results while managing complexity across disconnected tools, manual workflows, and significant operational effort. AI agents change that model.

Higher conversion ratesLower customer acquisition costsBetter personalizationFaster campaign executionConsistent omnichannel experiences

AI agents can understand business objectives, recommend actions, automate workflows, and continuously optimize results — creating opportunities to improve both customer experience and operational efficiency.

Why VTEX

VTEX is building an AI-native commerce suite where intelligent agents assist merchants, marketers, developers, customer service teams, and shoppers throughout the entire commerce lifecycle.

AI Workspace

Enables business users to supervise specialized AI agents that generate insights, recommend improvements, and automate commerce operations—from merchandising to promotions and catalog management.

VTEX CX Platform

Introduces conversational AI across the customer journey, helping brands deliver personalized shopping assistance, product discovery, customer support, and post-purchase service across web, WhatsApp, voice, and messaging channels.

Commerce Intelligence

Native AI agents help merchants optimize search relevance, product content, promotions, catalog management, business insights, and conversion—allowing teams to focus on strategy.

Connected Commerce

Unlike standalone AI applications, VTEX combines Commerce, Customer Experience, Marketplace, Advertising, and AI within a unified platform designed to execute—not simply recommend—actions.

VTEX AI in Action

Today’s VTEX AI capabilities span the full commerce lifecycle. Our roadmap continues expanding these capabilities through specialized AI agents designed for merchants, marketers, developers, and customer service teams.

AI-powered product discovery
Conversational shopping experiences
Intelligent customer support
Search optimization agents
Content generation assistance
Commerce analytics agents
Promotions optimization
Marketplace intelligence

From Marketing Automation to Agentic Commerce

The evolution of commerce is moving beyond automated workflows. Tomorrow’s commerce organizations will increasingly rely on AI agents capable of:

Understanding customer intent
Recommending products
Creating personalized shopping journeys
Optimizing campaigns continuously
Resolving customer issues autonomously
Supporting B2B buying workflows
Coordinating multiple specialized agents

VTEX believes these capabilities will become a foundational part of modern digital commerce. VTEX is investing across its Commerce Platform, CX Platform, Ads Platform, and AI Workspace to help customers prepare for this next generation of commerce.

The Future Is Agentic

Interested in learning how VTEX is building AI-native commerce? Request a personalized demonstration of the VTEX AI Platform.

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Frequently Asked Questions

Quick answers about the Gartner® Emerging Market Quadrant for AI Agents for Marketing and VTEX.

The Gartner Emerging Market Quadrant is a Gartner research framework designed to evaluate vendors participating in rapidly evolving technology markets. It helps organizations understand the competitive landscape as new categories mature.
A Specialist designation generally indicates that a vendor demonstrates differentiated capabilities and expertise in a particular segment or use case within an emerging market.
Yes. VTEX provides AI capabilities across multiple products, including AI Workspace, the VTEX CX Platform, intelligent search optimization, conversational commerce, content generation, analytics, and customer engagement.
Traditional chatbots primarily answer questions or follow predefined workflows. AI agents can understand objectives, reason across multiple steps, interact with other systems, execute tasks, and continuously optimize outcomes while operating within defined business guardrails.
VTEX applies AI across the commerce lifecycle, including merchandising, search, promotions, customer service, product discovery, analytics, marketplace operations, content generation, and conversational shopping experiences.
Retailers, manufacturers, distributors, wholesalers, marketplaces, and consumer brands can all benefit from AI-driven automation, personalization, and customer engagement.
No. Several VTEX AI capabilities, including the VTEX CX Platform, can integrate with third-party commerce platforms, allowing organizations to introduce conversational AI and customer engagement capabilities without replacing their existing commerce infrastructure.
VTEX is investing in an AI-native architecture that combines intelligent agents, conversational experiences, developer tools, commerce operations, and customer engagement into a unified platform designed to support increasingly autonomous commerce workflows.
No. VTEX does not license or distribute this Gartner report. This page provides an overview of the market trends and explains how VTEX’s strategy aligns with the emerging AI agents landscape.

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