解決方案 / 按業務需求

一個平台。所有渠道。無縫的 B2C 體驗。

VTEX 提供單一的 B2C 商務基礎，連接數碼與實體渠道—使零售商能將電子商務與門店作為一體化營運，並配備整合的訂單管理與履約執行。

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何謂無縫的 B2C 全渠道商務？

Seamless B2C omnichannel commerce unifies ecommerce, physical stores, mobile, and marketplaces on a single platform, with real-time synchronization of inventory, orders, and customer data.

This enables consistent customer experiences, flexible fulfillment models like BOPIS and ship-from-store, and more efficient operations with fewer lost sales and reduced complexity.

The Business Value

提供無縫的全渠道體驗

From strategy to execution, see how targeted solutions drive measurable results.

統一商務

在單一商務及 OMS 基礎上連接實體門店、電子商務與商城，統一管理目錄、促銷、庫存、訂單與客戶資料。

  • 透過線上線下統一商務管理，消除渠道孤島。
  • 庫存同步與訂單編排有效防止超賣及銷售損失，提升信任度與轉換率。
  • 以統一平台取代分散的渠道專屬系統，加快上線速度並降低複雜性。

彈性履約網絡

將門店與倉庫整合為一體化履約網絡，可靠且可擴展地執行 ship-from-store 及 BOPIS 等全渠道流程。

  • 原生支援 ship-from-store 及 BOPIS，無需依賴外部 OMS
  • 從最近地點發貨，提升配送速度並降低運費
  • 將門店庫存在線上開放展示，自動平衡需求，提高庫存使用效率

商城擴展與商品組合拓展

在同一平台上運營自營及整合商城，擴充商品組合與商業模式。

  • 在單一 OMS 內統一管理自營及商城庫存
  • 整合原生商城或接入全球領先的第三方商城
  • 跨渠道保留定價、促銷及履約的管治權

可組合的敏捷性與企業級管控

快速調整店面、整合方案與購物體驗，同時不犧牲安全性、合規性或運營管控。

  • 借助 VTEX IO 的務實可組合架構，加快產品上市時間
  • 透過原生 OMS 與商務規則維持企業級管治
  • 支援多國運營、本地化及合規要求

旺季及高流量運營

在促銷活動、季節性高峰及流量驟增期間保持穩定性能與可靠性。

  • 在極端需求下保持準確的交付承諾
  • 憑藉雲原生基礎架構彈性擴展庫存與訂單處理能力。
  • 以自動化編排取代人工干預，降低運營風險。
Deep-Dive

Explore the capabilities behind B2C Omnichannel

A closer look at the core modules powering unified commerce, intelligent orchestration, and scalable operations.

Customizable Storefront

  • ✓Reusable UI Components
  • ✓Responsive Design

Search & Discovery

  • ✓AI-Powered Search
  • ✓Faceted Navigation
  • ✓Predictive Autocomplete

Checkout & Payments

  • ✓One-Page Checkout
  • ✓Multi-Currency Support
  • ✓Alternative Payment Methods

Technical Foundations

以 B2C 全渠道推動可量度的成效

提升客戶終身價值

透過實現門店、線上與輔助銷售之間真正的跨渠道旅程，提升客戶終身價值（LTV）。

降低履約成本

透過跨門店與配送中心的智能採購與編排，降低履約成本。

提升庫存績效

透過各地點間同步的庫存操作，提升庫存績效。

加速全渠道部署

利用可組合的構建模組與原生 OMS 能力，無需大規模平台遷移即可加速全渠道部署。

Commerce Stories

See how leading companies drive results with VTEX

Walmart

零售

轉換率提升 42%

"說到底，原生應用程式不僅用於電子商務，還可以在店內付款、在實體門店定位商品等。在現實生活中，實體與數碼互動無處不在。"

— Ariel Leiro，Walmart Argentina 高級運營經理

Read the Story
Worldwide Golf

鞋履及運動

14 週內完成從 IBM WebSphere® 的平台遷移

"透過在單一平台上統一電子商務與門店運營，Worldwide Golf Shops 優化了全渠道執行效率，降低了運營成本，並加速了多個品牌的數碼業務增長。"
Read the Story
C&A

時裝

6 年內數碼收入增長 20 倍

"我們取得了長足進步，達成了既定目標。C&A 每週都在不斷提升價值與經驗。我們致力於持續改進，並將改進成果帶給客戶。"

— Fernando Guglielmetti，C&A Brazil 電子商務總監

Technical Capabilities

Engineering foundations that power enterprise performance

1

Leverages a headless commerce architecture, enabling the separation of frontend and backend systems for greater flexibility and customization through APIs.

2

Built on a cloud-native, multi-tenant SaaS platform, ensuring scalability, reliability, and continuous updates without downtime.

3

Supports composable commerce principles, allowing businesses to select and integrate best-of-breed microservices to create a custom solution.

4

Adheres to MACH architecture (Microservices, API-first, Cloud-native, Headless), future-proofing the commerce stack against technological shifts.

5

Ensures secure transactions with PCI DSS compliance and provides robust data protection.

6

Offers a powerful GraphQL API for efficient data fetching and manipulation, enhancing frontend performance.

Frequently Asked Questions

How does VTEX's B2C Omnichannel solution compare to Shopify Plus?
VTEX is designed for large enterprises with complex omnichannel needs, offering a more flexible and extensible platform based on MACH architecture. Shopify Plus is a strong choice for high-growth B2C brands, but may require more third-party apps for advanced omnichannel capabilities.
What is the typical ROI for implementing VTEX's B2C Omnichannel solution?
While ROI varies, customers often see significant lifts in conversion rates and operational efficiency. A Forrester Total Economic Impact (TEI) study on VTEX found a 3-year ROI of 441% for a composite organization.
How does VTEX handle in-store and online inventory integration?
VTEX provides a native distributed order management system (OMS) that unifies inventory across all channels, including physical stores, warehouses, and distribution centers, enabling features like ship-from-store and click-and-collect.
Is the VTEX platform suitable for a headless commerce strategy?
Yes, VTEX is API-first and designed for headless commerce. It provides a comprehensive set of APIs and a flexible architecture that allows businesses to use any frontend framework or CMS.

Key Data & Sources

  • Recognized as a "Leader" in the Gartner® Magic Quadrant™ for Digital Commerce for the fifth consecutive year.
  • Named a "Leader" in The Forrester Wave™: B2C Commerce Suites, Q2 2022.
  • Processed over $15 billion in annual Gross Merchandise Volume (GMV) across 43 countries.
  • Serves over 3,500 enterprise customers, including major brands like Sony, Walmart, and L'Oréal.
  • Maintains a 99.99% uptime, ensuring high availability for enterprise-level operations.
  • IDC MarketScape: Worldwide B2C Digital Commerce Platforms 2022 Vendor Assessment, naming VTEX a "Leader".