解決方案／按行業別

適用於營運規模的食品雜貨商務基礎設施

食品雜貨及藥房零售商所處環境，特徵在於即時庫存波動、由替代驅動的工作流程、受監管產品及高頻購買。VTEX 提供企業級商務基礎設施，用以協調分散式營運、保護利潤率，並能在大規模下交付無縫的全渠道體驗。

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策略路線圖

食品雜貨商務的策略路線圖

要在食品雜貨與藥房實現可持續增長，必須推動架構演進。零售商需先穩定關鍵業務運作，其後釋放分散式庫存與經常性收入，最終透過擴展生態系統以多元化利潤結構。

1

基礎 — 營運韌性

以無摩擦結帳、智能搜尋、替代品治理、最低訂單門檻管控與彈性履約協調，建立具韌性的商務核心。

2

優化 — 庫存變現與購物籃擴展

釋放店舖層級庫存，啟動訂閱驅動的需求，並部署全渠道促銷策略，以提升購物籃大小與留存。

3

創新 — 利潤多元化與生態系統增長

拓展至 Marketplace 模式、Retail Media 變現及先進營運工具，以強化長期競爭定位。

訂單生命週期

替代品治理與訂單生命週期管控

在食品雜貨與藥房領域中，替代與結帳後調整是訂單生命週期的結構性組成部分。VTEX 提供可控的替代邏輯，允許零售商定義替換層級次序，並賦能顧客預先授權替代選項。

當修改產生價格差異時，平台會自動重新計算訂單總額並完成交易對帳 — 向原付款方式收取或退回差額 — 以確保財務準確性、可審計性與顧客透明度。

智慧結帳

用於經常性購買的無摩擦結帳

在高頻購買情況下，結帳速度至關重要。VTEX 的 SmartCheckout 於顧客首次購買後安全地儲存其資料，實現免密碼的一鍵購買。此項優化可降低摩擦、提升轉換率，並在以便利為導向的顧客群中培養忠誠度。

獲業界領袖信賴

眾多主要食品雜貨與藥房品牌信賴 VTEX 作為其數碼商務營運平台。

Trusted by global retailers operating B2C at scale

Stanley Black & Decker
Colgate-Palmolive
Mondelez
Macromex
Oster
U.S. Electrical Services
Stanley Black & Decker
Colgate-Palmolive
Mondelez
Macromex
Oster
U.S. Electrical Services

VTEX 的優勢

由複雜性化為競爭優勢

VTEX 平台將食品雜貨與藥房的營運挑戰轉化為策略優勢，把痛點化為強項。

分散式營運

統一 OMS + Pick & Pack 協調編排

結帳摩擦

SmartCheckout 基礎設施

替代品波動性

訂單生命週期管治

分散式門店網絡

商業政策 + 位置層級細分

忠誠度驅動的需求

統一推廣引擎

利潤率壓力

Marketplace & Retail Media 擴展

關鍵能力

面向食品雜貨的企業級能力

VTEX 提供完整的工具套件，從商品目錄管理到全渠道履約，協助管控食品雜貨與藥房商務的各種複雜性。

分散式 OMS

在店舖、倉庫與暗店的網絡中協調編排訂單。

免密碼結帳

透過 SmartCheckout，為回訪顧客啟用一鍵購買。

推廣引擎

建立複雜的推廣活動、優惠券與折扣，以促進轉換。

訂閱管理

以彈性計費選項建立並管理經常性收入模型。

Marketplace 與賣家廣告

以 Marketplace 與 Retail Media 能力擴展您的商品組合並多元化收入。

替代品管治

以可設定的邏輯及付款對賬，管理訂單替代品。

以 VTEX 驅動您的雜貨營運

了解我們的商務平台如何協助您克服營運複雜性、保障您的利潤率，並提供卓越的客戶體驗。與專家洽談，探索度身訂造的方案。

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What is VTEX for Grocery?

Grocery and Pharma is a VTEX digital commerce solution designed for grocery, supermarket, and pharmacy retailers, enabling them to manage complex operations such as last-mile delivery, dark stores, and cold chain logistics. It provides a unified platform for B2C and B2B models, empowering businesses to deliver superior customer experiences and streamline their digital commerce operations.

Technical Capabilities

Engineering foundations that power enterprise performance

1

Unifies B2C and B2B commerce operations on a single, cloud-native SaaS platform, leveraging a MACH architecture for enhanced flexibility and scalability compared to monolithic legacy systems.

2

Offers a comprehensive set of APIs and a headless commerce framework, allowing for composable commerce solutions and seamless integration with existing ERP, WMS, and POS systems.

3

Supports advanced fulfillment models including last-mile delivery, ship-from-store, and click-and-collect, with features for managing dark stores and ensuring cold chain logistics integrity.

4

Provides a PCI DSS compliant and GDPR-ready environment, ensuring secure and reliable transactions for both businesses and consumers.

5

Features a multi-tenant architecture that allows for continuous updates and innovation, without the need for manual upgrades, ensuring businesses are always on the latest version.

6

Includes a built-in content management system (CMS) and supports integration with third-party CMS platforms, enabling rich and personalized customer experiences.

Frequently Asked Questions

How does VTEX for Grocery and Pharma differ from other e-commerce platforms?
VTEX for Grocery and Pharma is specifically designed to handle the complexities of the grocery and pharmaceutical industries, such as perishable goods, prescription management, and complex fulfillment models. Unlike generic platforms, it provides out-of-the-box features for last-mile delivery, dark stores, and cold chain logistics, all within a unified and composable commerce framework.
What is the pricing model for the VTEX platform?
VTEX's pricing is based on a subscription model that scales with your business's Gross Merchandise Volume (GMV). This flexible model allows for predictable costs and a lower total cost of ownership (TCO) compared to traditional on-premise solutions. For detailed pricing, it is recommended to contact the VTEX sales team.
How does VTEX ensure the security of sensitive customer and payment data?
VTEX is PCI DSS Level 1 certified, the highest level of security in the payments industry. The platform is also GDPR compliant and provides a secure, cloud-native infrastructure with continuous monitoring and threat detection to protect sensitive data.
Can VTEX integrate with our existing systems?
Yes, VTEX's API-first, headless architecture allows for seamless integration with a wide range of third-party systems, including Enterprise Resource Planning (ERP), Warehouse Management Systems (WMS), and Point of Sale (POS) systems. This composable approach enables businesses to create a customized and connected commerce ecosystem.

Key Data & Sources

  • VTEX is recognized as a 'Leader' in the Gartner Magic Quadrant for Digital Commerce.
  • The VTEX platform processes over $15 billion in annual GMV across 43 countries.
  • VTEX serves over 3,500 enterprise customers, including major grocery and pharma retailers.
  • The platform maintains a 99.99% uptime, ensuring high availability and reliability.
  • VTEX is PCI DSS Level 1 certified, providing the highest level of payment security.
  • Forrester has named VTEX a 'Leader' in its B2B Commerce Suites Wave report.