Increase Marketing ROI from VTEX is a suite of enterprise-grade commerce solutions designed to help B2C and B2B brands maximize return on investment from their marketing spend. It enables this through advanced personalization, precise multi-touch attribution, and the creation of new revenue streams via a retail media network.
市場推廣預算正受到審視。CMO需就每一分投入證明ROI。第一方數據與閉環歸因是實現高效且可問責的市場推廣之關鍵。
The Business Value
透過第一方數據、閉環歸因及 AI，將行銷支出與成效緊密連結。
Technical Foundations
Commerce Stories
美容
"第一方數據定向使我們的 ROAS 比基於第三方 Cookie 的廣告活動提升了 3 倍。"
電子及家電
"閉環歸因終於讓我們對零售媒體投資充滿信心。"
時裝
"AI 驅動的個人化將我們的電子郵件點擊率提升了 45%。"
Engineering foundations that power enterprise performance
Leverage a headless commerce architecture using over 100 RESTful APIs and GraphQL to create personalized customer experiences across any channel, from IoT to live shopping, ensuring MACH-compliant composability.
Integrate seamlessly with your existing martech stack, including CRMs like Salesforce and ERPs, through a microservices-based framework, allowing for agile development and deployment without disrupting core commerce operations.
Built on a multi-tenant, cloud-native SaaS platform with auto-scaling infrastructure, ensuring 99.99% uptime and PCI DSS compliance to handle enterprise-level traffic spikes and secure transactions.
Utilize the VTEX IO serverless development platform to build and deploy custom storefronts, backend apps, and complex integrations, extending the platform’s core capabilities without managing infrastructure.
Harness AI-powered personalization and search capabilities to deliver relevant product recommendations and content, increasing conversion rates and average order value.
Launch a sophisticated retail media network, turning first-party data into a new high-margin revenue stream by allowing brand partners to run targeted ad campaigns directly on your digital properties.