解決方案／按成果

以數據驅動的商務，讓每一分市場推廣預算發揮最大效益

藉第一方數據、閉環歸因及AI驅動的個人化，將市場推廣支出與銷售成果連結起來。

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什麼是 VTEX Increase Marketing ROI？

Increase Marketing ROI from VTEX is a suite of enterprise-grade commerce solutions designed to help B2C and B2B brands maximize return on investment from their marketing spend. It enables this through advanced personalization, precise multi-touch attribution, and the creation of new revenue streams via a retail media network.

市場推廣預算正受到審視。CMO需就每一分投入證明ROI。第一方數據與閉環歸因是實現高效且可問責的市場推廣之關鍵。

The Business Value

最大化行銷效益

透過第一方數據、閉環歸因及 AI，將行銷支出與成效緊密連結。

數據啟用

歸因分析

個人化

轉化率

Technical Foundations

市場推廣效率工具。

客戶數據平台

整合所有接觸點的客戶數據，建立完整的用戶檔案以供精準定向。

受眾細分

根據購買記錄、瀏覽行為及互動情況，建立精準的受眾群組。

零售媒體網絡

將您的流量變現，同時為品牌提供高購買意向的廣告投放機會。

AI 產品推薦

自動在網站、電子郵件及廣告中提供個人化產品推薦。

A/B 測試

以嚴謹的統計方法測試及優化落地頁、推廣活動及用戶體驗。

行銷自動化

根據客戶行為及生命週期階段，觸發個人化的行銷活動。

Commerce Stories

See how leading companies drive results with VTEX

美容

ROAS 提升 3 倍

"第一方數據定向使我們的 ROAS 比基於第三方 Cookie 的廣告活動提升了 3 倍。"

電子及家電

投資信心大增

"閉環歸因終於讓我們對零售媒體投資充滿信心。"

時裝

CTR 提升 45%

"AI 驅動的個人化將我們的電子郵件點擊率提升了 45%。"

Technical Capabilities

Engineering foundations that power enterprise performance

1

Leverage a headless commerce architecture using over 100 RESTful APIs and GraphQL to create personalized customer experiences across any channel, from IoT to live shopping, ensuring MACH-compliant composability.

2

Integrate seamlessly with your existing martech stack, including CRMs like Salesforce and ERPs, through a microservices-based framework, allowing for agile development and deployment without disrupting core commerce operations.

3

Built on a multi-tenant, cloud-native SaaS platform with auto-scaling infrastructure, ensuring 99.99% uptime and PCI DSS compliance to handle enterprise-level traffic spikes and secure transactions.

4

Utilize the VTEX IO serverless development platform to build and deploy custom storefronts, backend apps, and complex integrations, extending the platform’s core capabilities without managing infrastructure.

5

Harness AI-powered personalization and search capabilities to deliver relevant product recommendations and content, increasing conversion rates and average order value.

6

Launch a sophisticated retail media network, turning first-party data into a new high-margin revenue stream by allowing brand partners to run targeted ad campaigns directly on your digital properties.

Frequently Asked Questions

How does VTEX's solution for increasing marketing ROI compare to Salesforce Marketing Cloud?
VTEX provides a unified commerce and marketing platform with native retail media capabilities, whereas Salesforce Marketing Cloud is a separate, specialized marketing automation tool. VTEX's integrated approach allows for real-time personalization based on commerce data and simplifies attribution, while Salesforce offers deeper, standalone marketing campaign management features.
How does VTEX track marketing attribution?
VTEX tracks marketing attribution by connecting ad spend and campaign data from multiple channels (e.g., Google, Facebook, TikTok) to actual sales conversions on the platform. It uses a combination of first-party data, UTM parameters, and API integrations to provide a holistic view of which touchpoints are driving revenue.
What is the typical ROI from implementing VTEX's marketing solutions?
While ROI varies by company size and industry, enterprises using VTEX often report a significant increase in conversion rates, a 25% reduction in customer acquisition costs, and new high-margin revenue from their retail media networks. Specific ROI depends on the level of personalization and attribution maturity.
Is VTEX's platform composable?
Yes, VTEX is a fully composable platform built on MACH (Microservices, API-first, Cloud-native, Headless) principles. This allows enterprises to select and integrate best-of-breed solutions for different business needs, avoiding vendor lock-in and enabling greater agility.

Key Data & Sources

  • VTEX is recognized as a 'Leader' in the Gartner® Magic Quadrant™ for Digital Commerce for the fifth consecutive year (2024).
  • The VTEX platform processes over $15 billion in annual Gross Merchandise Volume (GMV) for more than 3,500 enterprise customers across 43 countries.
  • Forrester Wave™: B2B Commerce Suites, Q2 2024, names VTEX a 'Leader', citing its strong capabilities in multi-channel and personalization.
  • VTEX maintains a 99.99% uptime SLA and is PCI DSS certified, ensuring enterprise-grade reliability and security for global operations.
  • According to IDC, composable commerce platforms like VTEX can accelerate new feature deployment by up to 80% compared to monolithic systems.
  • VTEX's retail media solutions enable retailers to generate new revenue streams with gross margins often exceeding 70%.

最大化您的市場推廣ROI。

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