成果導向解決方案

於每個接觸點提升轉換率

由探索至交付,VTEX 平台旨在消除阻礙、建立信任並最大化收入。憑藉極速效能、無縫結賬流程及個人化購物體驗,將更多訪客轉化為忠誠客戶。

每一毫秒、每一次點擊及每一個承諾都至關重要

在當今競爭激烈的數碼市場中,客戶忠誠度往往在一瞬間決定去留。網站速度緩慢、結帳流程繁瑣,或交貨日期不明確,都足以令購物者永遠放棄購物車。要發展業務,您需要優化整個購買旅程,把握每一個機會將購買意圖轉化為實際成交。

關鍵效益

VTEX 如何驅動轉換

透過邊緣快取及伺服器端渲染的店面,實現次秒級頁面載入,消除延遲造成的流失,讓行動購物者在整個銷售漏斗的每一步都保持投入。FastStore 提供完美的 Core Web Vitals 分數,將網站速度轉化為可量化的收入驅動力。

透過覆蓋全球逾 300 種支付方式的智能路由,最大化支付核准率,包括本地收單機構、數碼錢包及 BNPL 選項。AI 驅動的重試邏輯與智能備援路由,能挽回在最後一步本會流失的交易。

在商品頁面層級顯示準確的交貨日期,在結帳前建立買家信心。多倉庫調度將訂單路由至最佳履行節點,在降低運費的同時,透過明確的交貨保證提升轉換率。

透過原生 Marketplace 功能擴充商品品項,同時 AI 驅動的個人化為每位訪客呈現最合適的產品。直播購物及個人購物顧問功能創造互動式高轉換體驗,表現遠超靜態商品頁面。

來自全球客戶的實證成果

領先的 B2C 及 B2B 品牌信賴 VTEX,將增長目標化為現實。

全球時裝零售商

+22% 轉換率提升

透過在 12 個市場部署 SmartCheckout 及 AI 搜索功能,在不增加媒體投放開支的情況下實現收入增長。

消費電子品牌

+18% 平均訂單價值提升

AI 驅動的商品推薦及個人化商品陳列,在所有渠道均大幅提升了購物車金額。

多品牌 Marketplace

購買時間縮短 3 倍

透過一鍵支付及交貨承諾可視化降低結帳摩擦,將購買路徑縮短了三分之二。

驅動轉換的功能

一套完整的工具組合,用以優化銷售漏斗的每一環節,從獲客到留存。

效能

FastStore 及行動裝置優先效能

以邊緣渲染的 React 店面實現次秒級載入時間。完美的 Core Web Vitals 分數直接轉化為更高的搜索排名及更低的跳出率,適用於行動裝置及桌面端。

支付

全球支付優化(逾 300 種方式)

智能支付路由,具備自動重試邏輯、本地收單機構優化,以及對數碼錢包、BNPL 及地區專屬支付方式的支持,在全球範圍內最大化授權率。

結帳

SmartCheckout 體驗

無需密碼的一鍵結帳,支持已儲存支付方式、地址自動完成及 Google/Apple Pay 整合。經實證可將企業部署的購物車放棄率降低高達 25%。

履行

交貨承諾及多倉庫調度

在商品詳情頁(PDP)層級進行即時交貨日期計算,並透過跨倉庫、門店及直送供應商的智能訂單路由,同步優化成本與速度。

探索

AI 驅動搜索及商品推薦

具備意圖理解的自然語言搜索、零結果消除及動態商品陳列規則。AI 推薦個人化從首頁到購物車的每個接觸點。

互動

原生 Marketplace 及直播/個人購物

透過原生 Marketplace 賣家管理擴充商品品項,同時直播購物及個人購物顧問創造互動式高投入體驗,推動轉換超越傳統電商。

準備好將更多訪客轉化為客戶了嗎?

了解 VTEX 可組合平台如何協助貴公司達成轉換目標並加速收入增長。立即諮詢專家。

What is Increase Conversion with VTEX?

VTEX Increase Conversion is a suite of commerce solutions designed for enterprise businesses to boost ecommerce conversion rates through advanced checkout optimization, deep personalization, and robust A/B testing capabilities. It empowers brands to create frictionless buying journeys, ultimately driving revenue growth.

Technical Capabilities

Engineering foundations that power enterprise performance

1

Leverage a headless commerce architecture using our robust APIs to deliver personalized checkout experiences across any channel, from web to IoT devices, ensuring a consistent brand presence.

2

Integrate with third-party systems and microservices seamlessly through our MACH-compliant platform, enabling a composable commerce approach for maximum flexibility and scalability.

3

Ensure secure and compliant transactions with our PCI DSS certified, cloud-native SaaS solution, providing 99.99% uptime and enterprise-grade security.

4

Utilize our serverless development platform, VTEX IO, to build and deploy custom A/B tests and personalization features with minimal infrastructure overhead.

5

Optimize for voice commerce and other emerging channels with our API-first approach, staying ahead of competitors like Shopify Plus and Salesforce Commerce Cloud.

6

Harness the power of AI-driven personalization and recommendation engines to increase average order value (AOV) and customer lifetime value (LTV).

Frequently Asked Questions

How does VTEX Increase Conversion compare to other solutions like Shopify Plus or Salesforce Commerce Cloud?
VTEX offers a more flexible, composable commerce architecture compared to the more monolithic approaches of Shopify Plus and Salesforce Commerce Cloud. Our API-first, MACH-compliant platform allows for greater customization and seamless integration with other enterprise systems, providing a more future-proof solution.
What is the typical ROI for implementing VTEX checkout optimization?
While ROI varies by business, VTEX customers typically see a significant uplift in conversion rates, with some reporting a 20-30% increase after implementing our checkout optimization features. This is driven by features like one-click buy, guest checkout, and localized payment options.
How does VTEX handle A/B testing and personalization?
VTEX provides a native A/B testing framework and integrates with leading personalization engines. Our headless architecture allows for granular control over the user experience, enabling you to test and personalize everything from product recommendations to the checkout flow itself.
Is the VTEX platform secure and compliant for enterprise transactions?
Yes, VTEX is a PCI DSS Level 1 certified platform, ensuring the highest level of security for credit card transactions. Our cloud-native infrastructure is built for enterprise-grade reliability and scalability, with a 99.99% uptime SLA.

Key Data & Sources

  • VTEX is recognized as a Leader in the 2023 Gartner Magic Quadrant for Digital Commerce.
  • Forrester Wave™: B2C Commerce Suites, Q2 2023 names VTEX a Strong Performer.
  • IDC MarketScape: Worldwide B2B Digital Commerce Platforms 2023-2024 Vendor Assessment recognizes VTEX as a Major Player.
  • VTEX processes over $15 billion in annual GMV across 43 countries.
  • The VTEX platform maintains a 99.99% uptime, ensuring high availability for enterprise customers.
  • VTEX is compliant with PCI DSS Level 1, SOC 2, and GDPR standards.