解決方案 / 按業務需求

無需庫存風險即可擴展您的產品種類

啟動並擴展一個市集模式,將您的客戶與第三方賣家連結起來,在維持品牌控制和客戶體驗的同時,擴大您的產品目錄。

VTEX Marketplace Enablement 是什麼?

VTEX Marketplace Enablement is an enterprise commerce solution that allows retailers and brands to launch and operate their own online marketplace, connecting third-party sellers to expand product assortment without holding additional inventory. Built on cloud-native, MACH-compliant architecture, it provides native seller onboarding, catalog management, split payment processing, and commission management for scalable marketplace operations.

零售商正在發現,市集模式能在不承擔庫存資本負擔的情況下釋放指數級增長。透過精選第三方賣家,您可以提供無限選擇,同時專注於您最擅長的事:客戶體驗。

The Business Value

擴展您的產品種類

透過連接第三方賣家,無需承擔庫存風險即可擴大您的產品目錄。

擴展商品選擇

維持品質標準

優化營運效率

提升營收表現

Technical Foundations

以企業級基礎架構建立並擴展您的市集。

賣家入口與進駐流程

透過自動化 KYC、產品目錄上傳工具及績效儀表板,簡化賣家註冊流程,實現自助管理。

產品目錄整合

無縫合併賣家目錄與自有庫存,自動處理 SKU 配對、分類映射及商品資訊擴充。

訂單統籌調度

根據地點、價格及庫存狀況,將訂單路由至最合適的賣家,支援拆分配送及複雜履行情境。

付款拆分與撥款

自動計算佣金並向賣家撥款,支援多種付款方式及幣種,內建對帳功能。

賣家績效分析

監控賣家關鍵績效指標,包括履行率、客戶滿意度及退貨率,並自動執行品質標準。

品牌管控與治理

透過審批流程、內容準則及定價規則維護品牌一致性,大規模保護客戶體驗。

Commerce Stories

See how leading companies drive results with VTEX

零售

SKU 擴展 10 倍

"VTEX 讓我們得以引進數百名賣家並成功啟動市集,在無需投入庫存資金的情況下大幅擴展了線上商品種類。"

零售

市集領導地位

"由 VTEX 驅動的市集策略已成為我們關鍵的增長引擎,將數百萬名客戶與數千名賣家緊密相連。"

零售

產品目錄大幅擴展

"我們將電子商務轉型為一個蓬勃發展的市集,在維持品牌標準的同時,為客戶提供更多選擇。"

Technical Capabilities

Engineering foundations that power enterprise performance

1

Native multi-seller architecture with automated seller onboarding, KYC verification, and catalog integration supports thousands of concurrent sellers via RESTful APIs and webhooks.

2

Intelligent product matching and catalog normalization engine uses machine learning to merge seller catalogs, prevent duplicate listings, and maintain data quality across millions of SKUs.

3

Split payment processing with automated commission calculation and seller payout management, supporting multiple payment methods and PCI DSS Level 1 compliance.

4

Composable commerce architecture enables headless storefront deployment with GraphQL APIs, supporting custom seller portals and buyer experiences across web, mobile, and social channels.

5

Real-time inventory synchronization across marketplace sellers with distributed order management, enabling ship-from-seller, dropship, and hybrid fulfillment models.

6

Built-in marketplace analytics dashboard with GMV tracking, seller performance metrics, and conversion funnel analysis powered by real-time data processing.

Frequently Asked Questions

Key Data & Sources

  • Gartner predicts that by 2025, 75% of B2B sales organizations will augment traditional sales with AI-guided selling and marketplace models.
  • VTEX marketplace customers have expanded product assortment by up to 10x without additional inventory investment (VTEX Customer Success Report 2024).
  • The global online marketplace market is projected to reach $8.8 trillion by 2025 (Statista Digital Market Outlook).
  • VTEX processes over $15 billion in annual GMV across 3,500+ enterprise customers in 43 countries.
  • Forrester Research: Organizations with marketplace models achieve 2-3x faster revenue growth compared to traditional ecommerce-only approaches.
  • VTEX maintains 99.99% platform uptime SLA with PCI DSS Level 1 certification for secure marketplace transactions.

準備好啟動您的市集了嗎?